Senior Customer Marketing Manager
About The Position
BlackLine is seeking a strategic, execution-oriented Senior Customer Marketing Manager to own and scale customer advocacy and adoption initiatives. The role develops programs to identify, recruit, and activate customer advocates; drive deeper product utilization; and expand case study and third-party review pipelines. It integrates advocacy into go-to-market motions to support market positioning, retention, and customer-led growth. The position manages customer advocacy strategy and execution, targeted adoption marketing, third-party review programs and vendor relationships, customer stories, and advocacy technology and operations. It assesses advocate readiness using product health, engagement, and commercial signals, and builds review priorities and coverage across customer personas, segments, verticals, regions, modules, and recency. The role also embeds customer proof and review insights across marketing, sales, customer success, product, analyst relations, and renewal activities, and supports lifecycle nurture programs informed by the customer journey. The role is part of a technology company that describes its culture as open, accepting, and supportive of professional development and inclusion. BlackLine uses a combination of virtual and in-person work; candidates living within a reasonable commute of an office are expected to work onsite at least three days a week. The stated salary range is $164,000–$205,000, with placement depending on relevant experience, skills, and geographic location. Eligible employees may also receive short- and long-term incentives and benefits and wellness plans.
Requirements
- At least 6 years of experience in customer marketing or customer advocacy within an enterprise B2B SaaS environment.
- Deep expertise building and scaling customer advocacy programs that drive engagement, credibility, adoption, and customer-led growth.
- Proven ability to design and operationalize complex advocacy initiatives, including end-to-end case study pipelines, targeted third-party review campaigns on tier-one platforms, and customer award programs.
- Experience creating multichannel outreach templates, managing intake and nomination forms, and maintaining organized asset repositories.
- Ability to translate department goals into actionable strategies and scale global advocacy programs, review campaigns, and customer recognition initiatives.
- Experience partnering with Go-To-Market, Analyst Relations, Product Marketing, and Sales teams to align advocacy with pipeline, demand generation, and revenue goals.
- Hands-on experience managing and optimizing customer advocacy platforms, sales enablement tools, CRM, and marketing systems.
- Ability to use commercial signals, product health data, and engagement metrics to develop coverage matrices and prioritize advocate outreach.
- Deep understanding of customer journey mapping, lifecycle nurture programs, and adoption marketing strategies that drive product utilization and account growth.
- Demonstrated ability to build and maintain high-value relationships with enterprise customers, key champions, and executive sponsors.
Nice To Haves
- Experience with ReferenceEdge, Highspot, Champion, Salesforce, survey and form builders, Wrike, or design tools such as Canva.
Responsibilities
- Own the strategy and execution of customer advocacy initiatives, designing and scaling programs to identify, recruit, and activate customer champions.
- Design and lead customer adoption marketing programs that drive deeper product utilization and help customers maximize their platform investment.
- Partner cross-functionally on customer adoption initiatives to increase engagement, accelerate value realization, and amplify customer proof.
- Collaborate with leadership on third-party review strategy and manage vendor relationships, including platforms such as Gartner Peer Insights, TrustRadius, and G2.
- Align review initiatives with Go-To-Market, Analyst Relations, and Communications teams.
- Develop a tiered review investment strategy based on the Ideal Customer Profile and assess advocate readiness using product health, engagement, and commercial signals.
- Create review prioritization tiers, a quality hierarchy, and coverage matrices spanning persona, segment, vertical, region, module, and recency.
- Integrate third-party review insights and advocacy assets across Demand Generation, ABM, Sales Enablement, Analyst Relations, Product Marketing, Product Management, Brand, and Renewals.
- Manage the end-to-end customer story pipeline, identifying strategic advocates and overseeing case studies, videos, and testimonials.
- Administer and optimize advocacy, adoption, and enablement platforms so global Sales and Customer Success teams have current customer proof.
- Activate and scale customer proof assets across Sales, Marketing, Customer Success, campaigns, and events.
- Support automated lifecycle nurture programs by mapping customer journey milestones to cultivate engagement, retention, and advocacy.
Benefits
- Short-term and long-term incentive programs, based on eligibility.
- Benefits and wellness plans.
- Professional development seminars.
- Inclusive affinity groups.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
