Senior Customer Marketing Manager, HCP

Roche • South San Francisco, CA

7d • $161,800 - $300,600 • Hybrid

About The Position

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners. Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs. This Sr. Customer Marketer position is primarily focused on Healthcare Providers (HCP) but will also have some accountabilities for Organized Customers. The position is integral to successfully delivering the Lung Pan Tumor Marketing Vision in anticipation of upcoming launches in non-small cell lung cancer (NSCLC). This individual will report to the Marketing Team Director and partner across our Commercial, Medical, Global, and Access & External Affairs teams to advance our strategies and launch planning execution. Organized Customer can include Payers, Hospital systems, PBMs, Group Purchasing Organizations, Financial Decision-Makers, or Practice Managers

Requirements

• Bachelor's degree
• Two years of marketing experience or one year of marketing experience and an MBA
• 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)

Nice To Haves

• MBA or other related graduate level degree preferred
• Marketing experience in relevant industries
• Experience working in an omnichannel (including field) marketing
• Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
• Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
• Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
• Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.
• NME launch experience
• Experience in CVRM, primary care, and/or highly consumer-driven markets

Responsibilities

• Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
• Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead
• Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
• Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs
• Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments
• Supports field deployment through communication, training and feedback loops
• Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment
• Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
• Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers)
• Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
• Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking
• Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns
• Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes
• Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution
• Works with other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
• Partners with cross-functional stakeholders including global Lifecycle Teams and partnered organizations.

Benefits

• Relocation assistance is not available for this posting.
• This position is eligible to earn incentive compensation that is calculated and paid in accordance with the applicable Incentive Compensation Plan for the role.
• This position also qualifies for the benefits detailed at the link provided below.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior