Senior Customer Business Manager - Walmart, Pet

General MillsRogers, AR
Hybrid

About The Position

General Mills is seeking a Sr. Customer Business Manager – Walmart, Pet to drive growth for a portfolio of premium pet brands. This role leads the customer relationship for key Walmart pet categories and partners across internal teams and customer contacts to deliver strong omnichannel growth. It is a high-visibility role that blends strategy and execution, requiring the candidate to understand the Walmart business rhythm, translate data into insights and actions, and manage complex workstreams. The ideal candidate will possess a learning mentality, challenger mindset, strong commercial judgment, and the ability to simplify complexity while driving results.

Requirements

  • 8+ years of CPG sales experience, including meaningful experience managing Walmart.
  • Experience at a similar level in account management, customer business management, or national account leadership.
  • Strong command of Walmart’s core systems and tools (Scintilla (Luminate)) or other syndicated data sources such as Circana, Nielsen, or Numerator.
  • Proven ability to manage complex customer plans and negotiate effectively in a fast-moving retail environment.
  • Strong commercial acumen, including understanding trade mechanics, forecasting, assortment, pricing, and how to use data to drive strong business outcomes.
  • Demonstrated ability to lead through complexity, balance strategic thinking with day-to-day execution, and influence cross-functional partners.
  • Experience leading and developing high-performing talent.
  • Strong communication skills with the ability to simplify issues and opportunities into clear, actionable recommendations.
  • Applicants must be currently authorized to work in the U.S. General Mills will not sponsor applicants for a U.S. work visa.

Nice To Haves

  • Pet experience is a plus, but we welcome strong candidates from food, non-food, and broader CPG backgrounds.

Responsibilities

  • Lead the General Mills Pet business with Walmart across key categories, with primary responsibility for cat feeding and dog treating.
  • Own senior-level customer relationships across a complex Walmart business and lead regular engagement with merchant and category teams.
  • Build and implement strategic omnichannel plans that grow distribution, assortment, share, and execution both in-store and online.
  • Lead key selling processes such as line reviews, customer check-ins, and major planning milestones, partnering cross-functionally to deliver strong, insight-led customer presentations.
  • Translate business strategy into customer-facing plans that will win with Walmart and unlock growth across premium pet brands.
  • Use data to assess performance quickly, identify issues and opportunities, and drive both tactical decisions and strategic customer conversations.
  • Lead demand forecasting and monthly business execution with strong attention to detail and follow-through.
  • Partner closely with Finance, Supply Chain, Trade Marketing, Brand, and eCommerce teams to align priorities and execute effectively.
  • Guide the work and priorities of an analytics-focused team while developing talent and building capability for the future.
  • Demonstrate engaging leader values with inclusive behaviors that help teams win together, continuously innovate, and champion belonging.

Benefits

  • Relocation assistance
  • Health benefits
  • Retirement and financial wellbeing
  • Time off programs
  • Wellbeing support and perks
  • Annual incentive program
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