Senior Customer Audience Strategist

Thomson Reuters•Toronto, ON

6d•$74,200 - $137,800•Hybrid

About The Position

The Sr Customer Audience Strategist – Legal Professionals Accelerator is the primary interface between the Legal Accelerator programme and Thomson Reuters’ Customer Data Platform. This is a strategic advisory role — not a production role — responsible for ensuring data and audience intelligence shape programme decisions from the outset, not after briefs are written. About the Role Legal Accelerator — Primary Focus Serve as the named CDP and audience intelligence contact for Legal Accelerator workstream leads, attending planning, strategy, and review meetings as the Marketing Analytics and CDP representative. Respond to programme data and audience questions outside formal ticketing workflows, giving plain-language assessments of what is feasible, what requires additional work, and what falls outside current CDP scope. CDP Advisory & Audience Strategy Act as subject matter expert on Legal Professionals data in Treasure Data: account and contact data, product entitlements, behavioural signals, consent flags, and suppression logic. Design audience frameworks across new logo, retention, cross-sell, and win-back use cases; advise on segmentation logic including RFM prioritisation, account scoring, and AI-assisted generation via Treasure Data Audience Agent. Guide the programme on audience sizing and reachability before campaigns are scoped, and validate AI-generated audiences before activation. Data Enrichment & New Opportunities Evaluate and recommend new data types to improve Legal Professionals targeting — including intent data (6Sense), technology intelligence (HG Insights), firmographic enrichment, and product usage signals. Maintain a data opportunity register tracking evaluated sources, activation paths, and expected audience uplift; collaborate with Commercial Engineering and Master Data on pipeline feasibility. Stakeholder Representation & CDP Development Represent Marketing Analytics and CDP in Legal Accelerator steering groups and strategy sessions; provide written capability summaries for programme leadership and escalate cross-functional blockers with proposed resolutions. Stay current with Treasure Data AI Foundry and Audience Agent developments; identify platform capability gaps and share findings with the broader CDP team to lift practice across segments.

Requirements

5+ years in marketing operations, martech, or a data-adjacent marketing role, with direct CDP or marketing data platform experience in a campaign or audience context.
Strong command of B2B segmentation — account-based approaches, propensity frameworks, consent management — and a proven ability to advise senior non-technical stakeholders.

Nice To Haves

Hands-on experience with Treasure Data, Eloqua, or Salesforce
working SQL knowledge
familiarity with intent data, HG Insights, or firmographic enrichment providers.
Exposure to Legal Professionals, Tax, or enterprise software markets
understanding of GDPR, CASL, and CAN-SPAM in a B2B marketing context.

Responsibilities

Serve as the named CDP and audience intelligence contact for Legal Accelerator workstream leads, attending planning, strategy, and review meetings as the Marketing Analytics and CDP representative.
Respond to programme data and audience questions outside formal ticketing workflows, giving plain-language assessments of what is feasible, what requires additional work, and what falls outside current CDP scope.
Act as subject matter expert on Legal Professionals data in Treasure Data: account and contact data, product entitlements, behavioural signals, consent flags, and suppression logic.
Design audience frameworks across new logo, retention, cross-sell, and win-back use cases; advise on segmentation logic including RFM prioritisation, account scoring, and AI-assisted generation via Treasure Data Audience Agent.
Guide the programme on audience sizing and reachability before campaigns are scoped, and validate AI-generated audiences before activation.
Evaluate and recommend new data types to improve Legal Professionals targeting — including intent data (6Sense), technology intelligence (HG Insights), firmographic enrichment, and product usage signals.
Maintain a data opportunity register tracking evaluated sources, activation paths, and expected audience uplift; collaborate with Commercial Engineering and Master Data on pipeline feasibility.
Represent Marketing Analytics and CDP in Legal Accelerator steering groups and strategy sessions; provide written capability summaries for programme leadership and escalate cross-functional blockers with proposed resolutions.
Stay current with Treasure Data AI Foundry and Audience Agent developments; identify platform capability gaps and share findings with the broader CDP team to lift practice across segments.

Benefits

Flexible hybrid working environment (2-3 days a week in the office depending on the role)
Flex My Way supportive workplace policies
work from anywhere for up to 8 weeks per year
Grow My Way programming
flexible vacation
two company-wide Mental Health Days off
access to the Headspace app
retirement savings
tuition reimbursement
employee incentive programs
resources for mental, physical, and financial wellbeing
Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.
two paid volunteer days off annually
opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
market competitive health, dental, vision, disability, and life insurance programs
competitive 401k plan with company match
competitive vacation, sick and safe paid time off
paid holidays (including two company mental health days off)
parental leave
sabbatical leave
optional hospital, accident and sickness insurance paid 100% by the employee
optional life and AD&D insurance paid 100% by the employee
Flexible Spending and Health Savings Accounts
fitness reimbursement
access to Employee Assistance Program
Group Legal Identity Theft Protection benefit paid 100% by employee
access to 529 Plan
commuter benefits
Adoption & Surrogacy Assistance
Tuition Reimbursement
access to Employee Stock Purchase Plan