Senior Creative Strategist

Incubeta

7d•$70,000 - $90,000•Remote

About The Position

Incubeta is an AI-powered, end-to-end marketing agency that helps ambitious brands harness marketing as a driver of sustainable growth and long-term business success. We operate where marketing is often most disconnected—in the gaps between teams, partners, strategies, and technologies—turning complexity into coordinated action and measurable results. Our proprietary Seamless approach and technology connect media, creative, data, and technology into one integrated system. By removing the barriers that typically separate planning, production, activation, and measurement, we help brands unlock greater performance, efficiency, and profitability from their marketing investment. Established in 2001 and operating across 18 countries, we combine global reach with local expertise to help brands navigate an increasingly complex marketing landscape. Our creative strategy practice runs Google-partnered YouTube programs for major consumer brands. Each engagement starts with deep stakeholder discovery across the client organization—from C-suite to practitioner, brand team to media and creative agencies—and ends with an executive alignment moment where the client commits to a creative learning agenda we then activate. As a Senior Creative Strategist, you will own the middle of that arc. You will take stakeholder interview findings, performance data, brand and agency collateral, and platform best practices, and turn them into one coherent, defensible strategic narrative. Then, you will put that narrative in front of senior client audiences in decks and memos designed to force key decisions. This is a writing- and judgment-heavy role for someone who can hold a room of stakeholders with competing agendas. Working directly with the department lead across the portfolio, you will be client-facing from day one, serving as a critical voice in shaping the strategic direction of leading brands.

Requirements

5+ years in performance strategy, creative strategy, brand planning, or account strategy on either the agency or platform side.
Comfort navigating KPIs, dashboards, and analytics reports, alongside a proven ability to translate numbers into meaningful brand stories and creative opportunities.
A natural knack for absorbing a massive stack of interviews, data, and collateral to pull out the exact compelling narrative others miss.
Advanced capability in building presentation arcs. Note: We will ask for presentation samples demonstrating an ability to construct a tight strategic argument.
Outstanding written and verbal communication skills; your writing sounds like a seasoned, nuanced human, not a generic corporate framework.
Strong interpersonal skills with experience managing senior stakeholders (SVP level) and the political instinct to surface hard truths without burning bridges.
Solid fluency in video and digital marketing fundamentals, including enough measurement literacy to engage credibly on KPIs, testing, and creative effectiveness.

Nice To Haves

Deep familiarity with a variety of video/social platform ecosystems and creative best practices (e.g., YouTube ABCD framework, brand lift, creative effectiveness research).
Familiarity with AI-assisted research and synthesis workflows; comfort working in an AI-forward practice.
Experience in a fast-scaling or program-build environment where the playbook is still actively being written.

Responsibilities

Narrative Synthesis & Executive Alignment: Absorb multi-source inputs (interviews, performance data, brand collateral) to identify the through-line and build clear strategic narratives with a defensible point of view.
Deck Craft & Communication: Build executive alignment decks end-to-end (synthesis, north star, tensions, learning plan, the ask) structured specifically to drive critical client decisions rather than just inform.
Executive Writing: Write high-impact executive communications, including memos, briefing documents, and presentation talk tracks tailored for C-suite and SVP audiences.
Client Leadership & Relationship Diplomacy: Present to and facilitate alignment sessions with senior client, agency, and Google partner stakeholders across organizations with competing priorities.
Diplomatic Problem Solving: Surface deep organizational disconnects diplomatically, framing them as observations and open questions to protect vital stakeholder relationships while telling the truth.
Portfolio Management: Simultaneously carry multiple concurrent engagements at different phases, keeping each brand narrative distinct, high-quality, and on schedule.
Creative Learning & Data Integrity: Shape creative learning agendas by translating organizational tensions and open questions into testable hypotheses that balance brand and performance objectives.
Evidence-Based Work: Partner closely with Creative Insights Analysts to ensure every strategic claim is deeply grounded in evidence, upholding a strict "zero-unsupported-claims" standard on all client work.