Senior Creative Strategist (DTC / eCommerce)
About The Position
115 Ventures is seeking a commercially minded Senior Creative Strategist to develop paid-social advertising for its e-commerce brands, TrySpartan and FurLife. The strategist owns the full creative strategy cycle: customer and market research, concept development, briefing, production feedback, performance analysis, and iteration. This is a performance-focused role that requires understanding why ads succeed or fail and using those findings to improve creative, rather than simply writing scripts. The role works closely with media buyers, editors, designers, creators, and marketing leadership, and carries ownership of creative performance for assigned brands or campaigns. Success is measured through winning-ad hit rate, share of ad spend allocated to the strategist’s creative, concept and brief approvals, concept-to-launch rate, on-time delivery, iteration speed, documented learnings, and collaboration with production and media-buying teams. The position is full-time and remote, with a Monday–Friday schedule from 09:00–17:00 GMT+4. Compensation is 7,000–10,000 base compensation plus uncapped performance compensation equivalent to 1–2% of ad spend. Employment is under an independent contractor agreement. The company offers an established production team, dedicated graphic designers and project-management support, access to approved research, creative and AI tools, significant ownership and autonomy, and potential progression to Lead Creative Strategist, Head of Creative Strategy, or Creative Director.
Requirements
- At least five years of professional experience in creative strategy, performance marketing, or direct-response advertising.
- At least three years owning creative strategy for DTC or e-commerce brands.
- A proven track record of developing winning paid-social ads.
- Extensive experience with Meta advertising and high-volume creative testing.
- Experience owning the process from research through analysis and iteration.
- A portfolio containing scripts, briefs, and finished ads.
- Experience collaborating with editors, designers, creators, and media buyers.
- Skills in customer and market research, direct-response copywriting and scripting, creative concept development, customer psychology and buying behavior, creative briefing and production feedback, and paid-social performance analysis.
- Strong commercial judgment, clear communication and organization, independent decision-making, and ownership.
- Ability to provide clear feedback to production teams and use performance data to improve creative.
Nice To Haves
- Experience guiding or mentoring other strategists.
- Experience using AI-assisted research, ideation, and analysis.
Responsibilities
- Conduct customer, product, competitor, and market research.
- Identify customer desires, problems, objections, and buying motivations.
- Develop creative angles, hooks, concepts, and testing hypotheses.
- Write direct-response scripts and production-ready briefs.
- Maintain a consistent pipeline of new concepts and iterations.
- Provide clear, actionable feedback to editors and designers.
- Analyze ad performance and identify winning patterns.
- Use performance findings to develop stronger concepts.
- Document tests, results, and creative learnings.
- Collaborate with media buyers, editors, and marketing leadership.
- Own creative performance for assigned brands or campaigns.
Benefits
- Uncapped performance compensation equivalent to 1–2% of ad spend.
- Established production team with more than 30 video editors.
- Dedicated graphic designers and project-management support.
- Access to approved research, creative, and AI tools.
- Significant ownership and autonomy.
- Potential progression into Lead Creative Strategist, Head of Creative Strategy, or Creative Director roles.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
