Senior Creative Strategist

eJam•Santa Ana, CA

1d•Remote

About The Position

Ejam is seeking a Senior Creative Strategist to lead performance-driven creative for BugMD, one of our fastest-scaling brands. This role is ideal for a strategist who lives at the intersection of creative storytelling, paid media performance, and rapid experimentation. You’ll own the strategic direction behind our video and static ad creative — from concept development to performance optimization — working closely with video editors, graphic designers, a project manager, and freelance copywriters to produce high-volume, high-impact creative that drives growth. This is a senior, hands-on role with real ownership: your ideas will ship fast, get tested in-market, and be judged by performance.

Requirements

5+ years of experience in performance-driven creative strategy, ideally in DTC or growth marketing environments.
Proven track record of developing paid social creative that scales.
Deep understanding of direct-response marketing principles and creative testing.
Strong ability to connect performance data to creative decisions.
Experience leading or heavily influencing cross-functional creative teams.

Nice To Haves

Experience in health, wellness, or supplement brands.
Familiarity with UGC-style ads, testimonials, and creator-led content.
Copywriting or scripting experience.
Experience working with freelance creative talent.

Responsibilities

Own Creative Strategy & Direction
Lead the end-to-end creative strategy for paid social campaigns across Meta, TikTok, YouTube, and Instagram.
Develop high-converting angles, hooks, narratives, and concepts rooted in customer insights, product benefits, and performance data.
Set creative direction that balances brand consistency with direct-response effectiveness.
Lead Cross-Functional Creative Execution
Act as the strategic lead for a pod consisting of video editors, graphic designers, and copywriters.
Provide clear creative briefs, examples, and feedback that elevate execution quality and speed.
Collaborate closely with a Project Manager to prioritize initiatives, manage timelines, and maintain creative velocity.
Partner with freelance creatives as needed to scale production.
Performance Analysis & Iteration
Analyze creative performance using Meta, TikTok, and Google Ads to identify winning patterns and areas for optimization.
Translate performance insights into actionable creative iterations — messaging, structure, pacing, visuals, and formats.
Own the creative testing roadmap and continuously push new hypotheses into market.
Platform & Trend Leadership
Stay ahead of evolving platform trends, ad formats, creator styles, and competitive activity.
Apply trends strategically — not reactively — ensuring they align with brand voice and performance goals.
Bring fresh thinking to creative formats, storytelling approaches, and testing methodologies.
Strategic Impact & Mentorship
Influence broader creative and growth strategy through insights, learnings, and recommendations.
Contribute to creative playbooks, frameworks, and best practices as the team scales.
Mentor junior strategists and elevate creative thinking across the team.