Senior Creative Strategist (Paid Ads)
About The Position
Bidbus is seeking a Senior Creative Strategist to lead their paid social creative strategy and manage the end-to-end video production pipeline. This role involves being the chief architect of the paid ad strategy, connecting media buying data with creative execution. The strategist will dissect performance metrics, develop high-converting scripts, source talent, and work hands-on with video editing and rapid testing. The role utilizes generative AI as creative force multipliers for ideation and variations, while maintaining strategic human judgment for authentic, high-performing content. All assets are designed to scale direct-response performance ads across Meta, TikTok, and YouTube.
Requirements
- 5+ years in direct-response video production, paid social creative strategy, or UGC ad production for performance brands or agencies.
- Proven record of scaling high-budget paid social campaigns (Meta, TikTok, YouTube).
- Skilled at hands-on video editing for ad drafts.
- Deep knowledge of creator sourcing platforms and direct outreach workflows.
- Instinctual understanding of direct-response persuasion and thumb-stopping creative.
- Data-fluent; able to translate performance metrics into creative iterations.
- Effective in fast-paced, high-volume creative environments.
Nice To Haves
- DTC agency experience a plus.
Responsibilities
- Develop monthly ad creative roadmaps, hook variation matrices, and positioning angles, grounded in data and consumer psychology.
- Partner with growth marketers to analyze ad performance (CTR, hook rate, hold rate, CPA, ROAS) and iterate creatively.
- Conduct tear-downs of top-performing DTC/fintech/marketplace ads to surface the latest trends and angles.
- Source, negotiate with, and onboard creators using platforms (Billo, Insense, Trend, etc.) and agency partners based on fit.
- Write creative briefs, scripts, directions, and hook variations to yield high-converting footage.
- Build and maintain a roster of proven performance creators.
- Use basic/intermediate editing (Premiere Pro, etc.) to assemble raw footage, create hook variations, and prepare ad drafts.
- Review creator assets for pacing, clarity, compliance, and authenticity before launch or passing to editors.
- Organize/tag/archive assets for rapid reuse.
Benefits
- 401(k)
- Health insurance
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
