Creative Strategist (Paid Acquisition)

Together Light Inc

About The Position

Together Light Inc. (TLI) is seeking a Creative Strategist to own advertising creative for their paid acquisition machine. This role involves developing, producing, and optimizing ads across various paid channels like Meta, Google, YouTube, and TikTok. The strategist will focus on creative strategy and production to ensure campaign effectiveness, translating customer insights into compelling concepts and a steady pipeline of high-quality creative for testing. A key aspect of the role is building a system for continuous learning from creative performance data, documenting learnings, and creating playbooks to improve future creative output. This is a hands-on position requiring direct involvement in creative development, briefing, production direction, performance analysis, and communication of insights. The ultimate goal is to build a progressively more effective creative operation that generates stronger ideas faster, learns from every test, and establishes a competitive advantage through systematic creative intelligence.

Requirements

3+ years developing performance marketing creative for digital advertising (Meta, Google, YouTube, TikTok, or similar).
Demonstrated track record of creating advertising that drives measurable business results (customer acquisition, conversion, retention).
Strong copywriting and storytelling skills; ability to identify emotional hooks and compelling messages.
Experience creating both video and static advertising creative.
Experience developing creative briefs and directing creative production teams or agencies.
Strong analytical mindset with ability to interpret creative performance data and identify patterns.
Experience with A/B testing, creative experimentation, and optimization.
Excellent organizational skills and meticulous attention to detail.
Experience working with designers, video editors, and production teams.
Comfortable using or learning AI-powered creative tools (Creatify, etc.).
Ability to manage multiple creative projects simultaneously without losing quality.
Excellent written and verbal communication skills.

Nice To Haves

Combine creativity with analytical thinking enjoying both the art of great advertising and the science of performance optimization.
Experience developing advertising creative for paid channels (Meta, Google, YouTube, TikTok) that consistently outperforms.
Think deeply about customer psychology what motivates people, what messages resonate, what emotional triggers drive action.
Love organizing and analyzing data to discover patterns what creative elements, messaging themes, and visuals consistently win.
Enjoy working with teams (designers, video editors, copywriters, performance marketers) to translate strategy into polished creative assets.
Hands-on experience producing video and static advertising, either yourself or by directing others.
Feel energized by moving fast shipping 10+ creative assets per week while maintaining quality and consistency.
Believe the best creative comes from customer research, competitor analysis, and performance data not just hunches.

Responsibilities

Translate customer insights into compelling advertising concepts and campaigns.
Develop hooks, messaging, headlines, scripts, offers, and calls-to-action grounded in customer psychology.
Write clear, detailed creative briefs that guide internal designers, external agencies, and AI creative tools.
Ensure every creative asset is built around a clear testing hypothesis and success metrics.
Monitor competitor advertising and identify emerging trends and opportunities.
Lead production of approximately 10 new video advertisements per week, plus supporting static creative.
Work with internal designers, external video agencies, and AI creative platforms to produce polished assets.
Master AI creative tools and scale their use to accelerate production without sacrificing quality.
Maintain a 2-3 week ahead production schedule to support paid media testing roadmap.
Perform quality assurance: review all assets before delivery to ensure brand consistency and brief compliance.
Build and maintain a searchable creative library organized by audience, messaging, hook, offer, visual style, format, and performance.
Document performance data for every launched creative asset; link performance to creative attributes.
Identify and document creative patterns: which hooks work, which messaging resonates, which visual styles fatigue fastest.
Create documented playbooks capturing winning creative patterns (Hook Playbook, Messaging Playbook, Visual Playbook, etc.).
Ensure every creative test contributes to organizational learning and reduces reliance on intuition.
Partner with Performance Marketing Lead to analyze how creative performs across messaging, visual style, offer, format, and audience.
Identify winning creative concepts and underperforming themes; detect creative fatigue early.
Deliver weekly performance reports with clear, data-backed insights and recommendations.
Present data-supported recommendations for future creative focus.
Review customer interviews, surveys, and research to extract insights about motivations, objections, desires, and pain points.
Analyze customer research data to identify patterns and opportunities.
Monitor trends in dating, relationships, international dating, and related spaces.
Develop quarterly customer insight briefings for leadership with actionable creative recommendations.
Continuously improve creative intake, briefing, production, and delivery workflows.
Develop and document standards for briefs, asset specs, naming conventions, and folder organization.
Master AI creative platforms, design tools, and asset management systems.
Document all processes, standards, and best practices for team continuity and scaling.