Senior Creative Producer – Video

HP•Tustin, CA

2d•$83,000 - $127,800

About The Position

This role is responsible for leading the creation of various marketing materials and overseeing the qualification and management of customer references. The role also involves planning, executing, and measuring awareness-building and promotional programs across different areas, as well as executing communication plans targeting diverse audiences. Additionally, the role includes leading tracking and measurement efforts, budget and expense management, and coordination with cross-functional teams.

Requirements

Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 4-7 years of work experience, preferably in direct marketing, communications, or a related field or an advanced degree with 3-5 years of work experience.
Change Management
Communication Strategies
Content Creation
Content Development
Content Strategy
Corporate Communications
Customer Relationship Management
Internal Communications
Journalism
Key Performance Indicators (KPIs)
Marketing
Marketing Communications
Media Relations
Newsletters
Press Releases
Project Management
Public Relations
Social Media
Strategic Communication
Thought Leadership
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity

Responsibilities

Leads creation of direct mail, catalog, telemarketing, brochures, spec sheets, white papers, sales tools, newsletters and/or email marketing projects.
Plans, executes, and measures image-building, awareness building and/or promotional and demand generation programs and contact strategies across an industry, sales channel, or business.
Leads the qualification and management of customer references across a business, industry, or geography, and provides timely, quality customer references to internal clients.
Oversees update and maintenance of customer reference database with information on referenceable customers.
Leads execution of communication plans that strategically target global, national, regional, sub-regional, or local audiences.
Drives tracking, measurement and reporting of business group or country measurements of success like calls, clicks, leads, revenue, etc.
Leads budget and expense management, manages project budgets as assigned and handles assigned agencies or contractors as needed.
Coordinates with cross-functional teams to ensure the successful execution of communication programs.
Solves difficult and complex problems with a fresh perspective, demonstrating good judgment in selecting creative solutions and managing projects independently.
Leads moderate to high complexity projects, delivering professionally written reports, and supports the realization of operational and strategic plans.