Senior Creative Producer, Paid Content, Allure
About The Position
Condé Nast is seeking a Senior Creative Producer, Paid Content for Allure. This role is for someone who is socially native, understands social platforms deeply, and can independently produce end-to-end content. The producer will take commerce ideas from brief to finished assets, including scriptwriting, directing shoots, and editing. While similar to a creator role, this position emphasizes discipline for paid performance, ensuring all content remains true to the Allure brand. The producer will develop new formats and franchises aligned with Allure's DNA, creating a high-velocity stream of conversion-optimized commerce creative and a playbook for faster production. While the primary focus is Allure, there may be opportunities to collaborate and support other brands within the Condé Nast portfolio.
Requirements
- 5–7 years across creative development, social production, or commerce content, with meaningful paid social exposure.
- A portfolio of social-first video that demonstrably performs.
- Genuine end-to-end capability: concept, script, shoot, and edit yourself, fast.
- Strong creative writing and scripting instincts for social-first video.
- Fluency in paid social creative mechanics: hook structure, retention curves, CTAs, and creative testing frameworks.
- Track record translating brand voice into performance content, ideally within or alongside editorial environments.
- Comfort directing talent on camera and reading performance data to make creative decisions.
- Deep fluency in the Allure voice and audience.
Nice To Haves
- Experience producing in regulated or high-scrutiny categories (e.g. beauty) is a strong plus.
Responsibilities
- Concept, script, shoot, and edit social-first commerce video (Instagram Posts, Reels, TikTok) from brief to published asset, working independently without a standing production crew.
- Produce purposeful sets of variations per product across hooks, formats, and lengths for platform optimization.
- Create content that feels native to the platform, is conversion-optimized, and unmistakably Allure.
- Direct on-camera talent and contributors; pull in freelance crew and source product when a concept requires it.
- Be comfortable on camera and able to present as talent when the content calls for it.
- Manage own pre- and post-production, including editing, crew, and creative briefs.
- Build and evolve an Allure-specific library of paid commerce formats, hooks, and structures that perform in-feed while preserving editorial voice.
- Identify white space for new franchises based on category opportunity, audience behavior, and platform trends.
- Codify successful strategies into a living format playbook to improve quality and speed over time.
- Partner with commerce editors to turn their recommendations into shootable, performance-ready concepts.
- Ensure every asset is editorially aligned and on-brand before it goes into market.
- Maintain brand voice and credibility as content moves into a paid environment.
- Run a tight brief-to-handoff process, including briefing, shot lists, approvals, and clean delivery to Paid Media and Performance teams.
- Maintain clear status and delivery timelines for work.
- Review campaign signals (CTR, retention, CVR) with the Performance team and translate insights into creative adjustments.
- Kill underperforming formats, scale winners, and feed learnings back into new concepts and the format library.
Benefits
- Generous employee benefits package
- Discretionary bonus compensation
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
