Senior Creative Lead (Freelancer)

WITHIN•New York, NY

3d•$22 - $95

About The Position

At WITHIN, we champion growth, innovation, and forward-thinking creativity. Now, we're looking for a Senior Creative Lead freelancer who embodies this ethos: a talented, multidisciplinary creative who can ideate, design, and craft our clients’ digital narratives. Boasting several years of experience in the realm of digital content creation with a strong social and digital portfolio, you know what it takes to grow brands through exciting, engaging, and beautiful content.

Requirements

Solid Track Record: 4-5 years in the trenches, creating and producing paid and organic social content. Your portfolio should echo your proficiency.
Technical Prowess: Deep knowledge of Adobe Creative Suite (Premiere Pro, Photoshop, After Effects), Figma, and Capcut. Photo+Video Camera operations, audio recording nuances, and lighting techniques should be second nature to you.
Studio Proficiency: Over 3+ years planning/running in-studio shoots. This entails everything from setting up the perfect shot to ensuring the lighting captures our clients’ energy.
Intuitive Insights: A holistic grasp of the social media landscape is crucial. This entails understanding not just the emerging trends but the undercurrents shaping them.
Versatility: Equally adept at team-based and solo projects. The ability to pivot between collaboration and independent endeavors is crucial.
Rapid Adaptability: A dynamic environment isn't a challenge but an opportunity. This role demands proactive problem-solving and an innate drive.
Excellent Communication Skills: The ability to communicate well with clients and internal stakeholders is a must.
Production Budget Management: Ability to bid, forecast, keep a running total, and reconcile wrapped budgets for your shoots is a must.

Nice To Haves

Generative AI Experience: Proficiency in Midjourney, Stable Diffusion, ChatGPT a plus
Retouching: Photo retouching a plus
Styling & Set/Prop Design: Experience with wardrobe selection & curation, set design, prop selection and styling
Food & Beverage Production: Experience generating content for food & beverage brands, particularly alcohol & spirits, that’s awesome.
Fashion/Retail Production: Experience generating content for retail and/or fashion brands, definitely a plus as well.

Responsibilities

Performance-Focused Content Creation: Craft content with intent. From ideation to execution, you’ll be charged with weaving our clients’ visual identity, voice, and ethos into groundbreaking content, pushing engagement and metrics beyond set KPIs.
Multifaceted Ideation and Creative Development: You’ll brainstorm, concept, plan, produce, edit, and write copy for content within a lean structure to bring ideas to life.
Trend Analysis & Application: Vigilantly monitor the digital sphere. Absorb emerging social trends, ensuring our content remains at the front of relevance and innovation. When a trend surfaces, you're already brainstorming how to adapt it to our unique brand narrative.
Detail-Oriented Post-Production & Delivery: Ensure each content piece undergoes rigorous post-production process & QA. From video edits, image selection, retouching to quality checks, every detail matters.
Operational Mastery: Command multiple projects. Adhere to tight schedules, and ensure an iterative approach, valuing feedback and refining accordingly.

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