Senior Creative Designer

GE Appliances•Louisville, KY

About The Position

The Senior Creative Designer leads the visual development of GE Appliances’ corporate storytelling across digital, print, presentations, campaigns, and branded experiences. The role turns business objectives into compelling creative concepts and executes high-quality design that strengthens the company’s brand and elevates audience touchpoints. As a key member of the content team, the designer partners with colleagues and internal stakeholders on campaigns, visual identities, reports, websites, graphics, and other creative assets. The role calls for exceptional design ability, creative thinking, and the ability to independently lead projects from concept through execution.

Requirements

Bachelor’s degree in Graphic Design, Visual Communications, Digital Design, or a related field.
5 years of professional experience in brand design, creative services, or agency environments.
Exceptional portfolio demonstrating campaign development, digital design, presentation design, and visual storytelling for companies or brands.
Expert proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign, or similar design software.
Experience designing presentations, reports, websites, newsletters, and enterprise communications.
Experience designing within content management systems and modern digital publishing environments.
Strong understanding of typography, layout, branding, visual hierarchy, accessibility, and user-centered design.
Excellent communication and presentation skills, including the ability to confidently present creative concepts and explain design decisions to stakeholders.

Nice To Haves

Familiarity with responsive web design principles and digital user experience best practices.
Experience supporting multiple internal clients in a fast-paced corporate or agency environment.

Responsibilities

Translate business objectives into compelling visual concepts and campaign creative.
Partner with the content team and stakeholders across the business to develop creative supporting corporate brand initiatives.
Serve as a primary creative consultant, helping internal partners shape ideas into visual campaigns and communication experiences.
Design creative assets for digital, print, presentations, reports, websites, and events.
Adapt creative concepts across channels and formats, maintaining campaign cohesion across web, social media, presentations, print, events, and internal communications.
Develop enterprise communications such as annual and economic impact reports, executive presentations, newsletters, brochures, signage, and event materials.
Design website pages and digital experiences within the company’s content management system to support storytelling, usability, and audience engagement.
Create visual assets, graphics, and design systems that strengthen storytelling across digital and print channels.
Develop and maintain scalable design systems, templates, reusable assets, and brand standards to improve consistency and efficiency.
Stay current on design, user experience, branding, and creative technology trends, and use AI-powered creative tools to improve quality, speed, and workflow efficiency.
Manage and evolve the team’s digital asset management system so creative assets are organized, accessible, and reusable.