Senior Creative Designer

GE Appliances, a Haier company•Louisville, KY

About The Position

As the Senior Creative Designer at GE Appliances, you will lead visual development of corporate storytelling across digital, print, presentations, campaigns, and branded experiences. You will translate business objectives into creative concepts and execute high-quality design that strengthens the company’s brand and elevates audience touchpoints. As a lead creative partner on the content team, you will collaborate with colleagues and internal stakeholders to develop campaigns, visual identities, reports, websites, graphics, and other creative assets. The role calls for strong design ability and creative thinking, as well as the ability to independently lead projects from concept through execution. The position is located in Louisville, Kentucky. GE Appliances describes its workplace as trust-based and says employees can work with their leader to create a flexible work arrangement that balances individual, team, and organizational needs.

Requirements

Bachelor’s degree in Graphic Design, Visual Communications, Digital Design, or a related field.
At least 5 years of professional experience in brand design, creative services, or agency environments.
Exceptional portfolio demonstrating campaign development, digital design, presentation design, and visual storytelling for companies or brands.
Expert proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) or similar design software.
Experience designing presentations, reports, websites, newsletters, and enterprise communications.
Experience designing within content management systems and modern digital publishing environments.
Strong understanding of typography, layout, branding, visual hierarchy, accessibility, and user-centered design.
Excellent communication and presentation skills, including the ability to present creative concepts confidently and explain design decisions to stakeholders.

Nice To Haves

Familiarity with responsive web design principles and digital user experience best practices.
Experience supporting multiple internal clients in a fast-paced corporate or agency environment.

Responsibilities

Translate business objectives into compelling visual concepts and campaign creative.
Partner with the content team and stakeholders across the business to develop creative supporting corporate brand initiatives.
Serve as a primary creative consultant to help internal partners shape ideas into visual campaigns and communication experiences.
Design high-quality creative assets for digital, print, presentations, reports, websites, and events.
Adapt creative concepts across channels and formats, maintaining cohesive campaigns across web, social media, presentations, print, events, and internal communications.
Develop enterprise communications, including annual and economic impact reports, executive presentations, newsletters, brochures, signage, and event materials.
Design engaging website pages and digital experiences within the company’s content management system to improve storytelling, usability, and audience engagement.
Create visual assets, graphics, and design systems that strengthen storytelling across digital and print channels.
Develop and maintain scalable design systems, templates, reusable assets, and brand standards to improve organizational consistency and efficiency.
Stay current on design, user experience, branding, and creative technology trends, and use AI-powered creative tools to improve quality, speed, and workflow efficiency.
Manage and evolve the team’s digital asset management system so creative assets are organized, accessible, and reusable.