Senior Creative Designer

NextGen Ventures•Boston, MA

10h

About The Position

The Senior Creative Designer is the creative authority of the B2C Marketing team. This role involves setting the visual standard, leading creative direction across campaigns and brand, and elevating the output of other designers. The position requires an individual who can provide clear creative direction, review all creative work before it leaves the team, and bring creative energy to briefings and brainstorms. The designer will be responsible for leading the visual concept and design execution for B2C marketing campaigns across various digital formats, translating briefs into original visual concepts, and designing performance-aware creative. Additionally, the role involves owning and maintaining the visual brand identity, evolving the brand design system, and defining visual brand guidelines. The Senior Creative Designer will also partner with other teams to translate brand strategy into visual language, collaborate on performance creative, and support visual needs for events and organic content. Managing freelancers or external creative partners is also part of the responsibilities.

Requirements

5+ years of experience as a creative or graphic designer with a strong B2C portfolio spanning both brand identity and campaign work.
Expert proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign) mandatory.
Proven ability to develop original creative concepts, not just execute briefs.
Demonstrated experience providing creative direction to other designers formally or informally.
Strong understanding of digital ad formats and what makes performance creative work across Meta, TikTok, and other paid social platforms.
Experience building and maintaining a visual design system or brand identity framework.
Ability to manage multiple projects and priorities simultaneously without losing quality or pace.

Nice To Haves

Working knowledge of After Effects enough to concept motion ideas and collaborate effectively with the Motion Designer.
Experience in a dual brand + performance creative environment, where brand integrity and conversion goals need to coexist.
Background managing external freelancers or creative agencies.
Familiarity with in-product design collaboration (Figma handoff to Product/Engineering).

Responsibilities

Set and maintain the creative standard for all visual output produced by the Brand & Strategy team.
Provide clear, constructive creative direction to the Motion Designer and Design Intern.
Review all creative work before it leaves the team: campaigns, brand materials, social content, and event assets.
Bring creative energy to briefings and brainstorms: come with references, ideas, and a point of view.
Push back on briefs that are not inspiring enough.
Lead the visual concept and design execution for B2C marketing campaigns across all digital formats: paid social ads, display, landing pages, email templates, and in-app visuals.
Translate campaign briefs into original visual concepts that are strategically grounded and creatively distinctive.
Design performance-aware creative: understand that a great ad needs to stop the scroll and convert, not just look beautiful.
Adapt and scale campaign assets across all required formats and channels without losing creative integrity.
Iterate rapidly based on performance data: when a creative direction is not working, diagnose why and propose what to test next.
Own the visual brand identity: ensure every touchpoint digital, print, in-product, and event reflects a coherent, intentional, and evolved brand aesthetic.
Maintain and evolve the brand design system and asset library: typography, color, iconography, grid systems, and component templates.
Define and document visual brand guidelines that give the full team including non-designers a clear framework for brand-consistent execution.
Lead brand refresh or evolution initiatives when the visual identity needs to grow alongside the business.
Ensure brand consistency across all external-facing materials produced by other teams (Acquisition, CRM, Product).
Partner with the Brand & Planning Lead to translate brand strategy into visual language.
Work with the Paid Media Analyst to brief and iterate on performance creative.
Support the Marketing Planner with visual needs for events and organic content.
Manage freelancers or external creative partners when additional production capacity is needed, maintaining quality standards throughout.