Senior Corporate Communications Consultant - Government Programs (Hybrid)

CareFirst•Baltimore, MD

13d•Hybrid

About The Position

CareFirst BlueCross BlueShield is hiring a Senior Corporate Communications Consultant for its Government Programs division, supporting ACA, Medicaid, and the Basic Health Plan. The role develops and executes corporate communications strategies to keep target audiences informed and engaged, using a strategic mix of communication channels. The consultant serves as the primary lead for strategic communication plans supporting high-level special projects and corporate or divisional initiatives, presents strategies at executive meetings, and mentors less experienced team members. The position is based in Washington, DC, with a hybrid work arrangement.

Requirements

Bachelor’s degree in communications, journalism, marketing, or a related field; alternatively, four additional years of relevant work experience in addition to the required experience.
Eight years of professional communications experience.
Progressive experience in marketing communications with demonstrated leadership.
Experience in advertising, brand management, marketing communications, and strategic planning, with a demonstrated ability to develop strategies.
Strong proofreading and editing skills.
Ability to maintain effective interpersonal relationships.
Ability to use data and trends to make strategic recommendations.
Executive-level presentation skills.
Must be eligible to work in the U.S. without sponsorship.
Must immediately disclose any debarment, exclusion, or other event that makes the incumbent ineligible to perform work directly or indirectly on Federal health care programs.

Nice To Haves

Three years of sales and/or health insurance experience.
Experience in regulated healthcare programs.
Good understanding of healthcare trends.
Understanding of government regulations and experience dealing with them.
Bilingual English/Spanish skills.

Responsibilities

Lead the development and implementation of marketing and communications strategies across products, audiences, and channels.
Work with business divisions to understand opportunities and priorities, providing strategic oversight and direction for anticipated and unplanned communications needs.
Lead the development and amplification of strategic communications, including printed marketing materials, digital communications, presentations, thought leadership, talking points, and go-to-market campaigns.
Coordinate with support resources, including Business Divisions, Marketing Communications, Brand, Product, Public Relations, Strategic Research, Legal, and Compliance.
Develop strategic communication plans for high-level special projects and corporate or divisional initiatives.
Present communications strategies at executive meetings.
Mentor less experienced team members.