Freelance Senior Copywriter

TheLab•New York, NY

9d•Hybrid

About The Position

thelab is looking for a freelance Senior Copywriter to join the team. The ideal applicant is a quick study, an innately curious copy nerd, a proactive sleeve-roller-upper, resilient when faced with change, and passionate about the work. Advertising/Marketing Agency experience is required. Experience in the mattress/sleep industry, sleep wellness, and/or CPG strongly preferred. Bonus points for experience with highly technical product features and benefits. Portfolio should demonstrate digital/social (including paid) and UGC-style content, as this role is responsible for creating consumer-facing content across digital, social, video, and other platforms. About thelab: We are an agency of makers with deep expertise in solving creative, production, and technology challenges. Our focus is on making better work to help brands work better. We partner directly with clients to think big, build from scratch, and design for reality. From branding and design, to e-commerce builds, social media, or anything in between, thelab mixes inspiration and hard work to produce results that drive business. The Role: Creative work: You’re the first person the CD turns to in a brainstorm or to lead copy for critical projects and new business pitches. When it comes to social media you are fluent and prolific--organic and paid, concept and execution. You’re current with/ahead of cultural, creative, and industry trends. You can juggle multiple projects at once while maintaining attention to detail and the highest creative standards. You are comfortable and persuasive when presenting work to internal and client audiences. Collaboration: You strategize with internal team members to anticipate problems, analyze solutions, identify alternatives, and suggest recommendations. You collaborate with other departments, account management, strategy, and clients to ensure extraordinary work. You delegate and share tasks/responsibilities to improve project output. You lead by example, providing solutions, and giving/receiving constructive feedback with grace. As a senior creative, you take ownership of and responsibility for every project you touch.

Requirements

Freelance position.
Advertising/Marketing Agency experience required.
5+ years in advertising copywriting (or equivalent quality of creative work).
Strong strategic and conceptual skills.
Work spanning cross-channel ad campaigns, with depth in digital, social, and motion.
Portfolio should demonstrate digital/social (including paid) and UGC-style content.

Nice To Haves

Experience in the mattress/sleep industry, sleep wellness, and/or CPG.
Experience with highly technical product features and benefits.

Responsibilities

Creating consumer-facing content across digital, social, video, and other platforms.
Leading copy for critical projects and new business pitches.
Developing organic and paid social media content, including concept and execution.
Staying current with cultural, creative, and industry trends.
Juggling multiple projects while maintaining attention to detail and high creative standards.
Presenting work to internal and client audiences.
Strategizing with internal team members to anticipate problems, analyze solutions, identify alternatives, and suggest recommendations.
Collaborating with other departments, account management, strategy, and clients.
Delegating and sharing tasks/responsibilities to improve project output.
Leading by example, providing solutions, and giving/receiving constructive feedback.
Taking ownership of and responsibility for every project.