Senior Copywriter - Adobe Creative

Adobe•Los Angeles, CA

About The Position

Adobe Creative is seeking an exceptional Senior Copywriter to craft clear, original, and culturally relevant content across Adobe's portfolio. This role involves writing for campaigns, multi-platform storytelling, product narratives, brand films, and live experiences. The Senior Copywriter will collaborate with creative leaders, designers, strategists, and product partners to translate complex briefs and technologies into understandable and memorable language. This position is part of a new copywriting practice designed for modern brand communication, utilizing AI-enabled tools to enhance creative exploration while maintaining human judgment and craft. The ideal candidate is a writer first, dedicated to finding the unexpected line and caring deeply about every word.

Requirements

Consider yourself a maker first.
AI fluency is how you work, not a skill you are developing.
6+ years of experience in copywriting, creative writing, or a related field.
A standout portfolio spanning campaigns, scripts, multi-platform storytelling, product narratives, or experiences.
Exceptional copywriting and creative judgment, with the ability to make language clearer, sharper, and more memorable.
Ability to move confidently between short-form and long-form writing.
Strong conceptual thinking and experience developing ideas alongside multidisciplinary creative teams.
Experience translating complex products or technologies into compelling human stories.
Experience writing for different platforms, audiences, and cultural contexts.
Familiarity with voice systems, messaging frameworks, naming, or verbal identity.
Fluency with AI-enabled writing tools and a clear perspective on how they support rather than replace human creativity.
Strong presentation, communication, and collaboration skills.
A genuine and current understanding of culture, entertainment, technology, media, and creator communities.
Ability to balance speed, experimentation, and craft.
A maker mentality, intellectual curiosity, and a commitment to continuously improving the work.

Responsibilities

Write original copy across campaigns, multi-platform storytelling, product narratives, brand films, and live experiences.
Move fluidly between various writing formats including headlines, scripts, manifestos, product narratives, multi-platform ideas, and longer-form storytelling.
Translate complex product capabilities and audience insights into simple, human, and compelling language.
Develop writing that is recognizably Adobe, avoiding corporate, repetitive, or predictable tones.
Manage copywriting work from concept to final delivery, ensuring quality at every stage.
Adapt ideas across different channels and formats while preserving their meaning, voice, and emotional impact.
Partner with Creative Directors, Copy leaders, and Strategists to develop campaign platforms, creative territories, and narrative frameworks.
Actively contribute to copywriters' rooms, concepting sessions, and rapid creative development.
Generate multiple creative approaches before refining to the strongest idea.
Help shape verbal systems that support flagship storytelling and high-velocity work.
Bring a strong creative point of view to briefs, scripts, messaging, and creative presentations.
Challenge language that is generic, overly technical, or disconnected from culture.
Partner with Brand and Copy leadership to bring Adobe’s verbal identity to life.
Help develop voice frameworks, messaging systems, naming approaches, and reusable writing tools.
Create systems that enable teams to work faster without sacrificing personality, clarity, or craft.
Identify inconsistencies and opportunities to strengthen Adobe’s voice through application.
Share writing practices, references, and learning with the broader creative community.
Utilize AI-enabled writing and research tools for concepting, drafting, editing, and iteration.
Employ generative tools to expand creative exploration, not just increase copy volume.
Apply strong creative judgment to all AI-assisted writing.
Define where AI can support speed and scale, and where human authorship is essential.
Test emerging Adobe capabilities and provide feedback to Product teams.
Apply responsible AI practices, including accuracy, authorship, provenance, creator rights, and Content Credentials.
Collaborate closely with Designers, Art Directors, Motion teams, Strategists, Producers, Product, and Product Marketing.
Present work clearly, explain creative choices, and respond constructively to feedback.
Partner with Production to ensure scripts and written ideas are executable without losing creative intent.
Collaborate with external agency and specialist copywriters when needed.
Maintain high writing standards under fast timelines, multiple workstreams, and changing priorities.
Take ownership of individual work while generously contributing to the ideas of others.