Senior Copywriter, Integrated Campaigns Creative

Salesforce•Indianapolis, IN

2d•$143,400 - $216,900

About The Position

Salesforce is seeking a Senior Copywriter for its Integrated Campaigns Creative team. This role is a hands-on manager position for a copywriter by craft, requiring an exceptional writer and conceptual thinker with a strong visual sensibility. The individual will lead and develop a multidisciplinary team of designers and copywriters, while also being involved in writing, shaping narratives, developing concepts, and collaborating with designers to bring integrated ideas to life. The team will translate SMB business priorities, product strategies, and customer needs into compelling creative across campaigns, digital, social, content, and events. This role involves partnering with SMB Marketing, Creative leadership, Creative Operations, and agency partners to prioritize work, maintain a high creative bar, and leverage AI tools to accelerate the creative process.

Requirements

BA or BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing, or a related field, or equivalent professional experience.
8+ years of experience in copywriting, creative development, art direction, or a related discipline within an agency or in-house creative organization; B2B or technology experience is a plus.
4+ years of experience leading, managing, or developing creative talent, including designers and copywriters.
A strong portfolio demonstrating exceptional writing, conceptual thinking, storytelling, and visual sensibility across integrated campaigns and channels.
Deep hands-on copywriting experience developing campaign concepts, headlines, messaging, scripts, narratives, and product stories.
A strong visual point of view and understanding of design fundamentals, with the ability to partner with designers and provide actionable feedback that strengthens the work.
Experience translating complex product and business strategies into clear, audience-relevant creative across campaigns, digital, content, social, video, and experiences.
Strong partnership, presentation, communication, and prioritization skills, with the ability to operate effectively in a fast-moving environment.
Familiarity with generative AI and emerging creative technologies and how they can thoughtfully support the creative process.

Nice To Haves

You enjoy developing creative talent while staying close to the work.
You love writing and also think visually, and believe the strongest ideas connect copy and design.
You enjoy simplifying complex product stories and making them meaningful and accessible to small and medium businesses.
You are energized by integrated creative work and experimenting with new tools and ways of working.
You are a strong creative manager and hands-on practitioner who can develop people while contributing directly to the work.
You are an excellent writer and conceptual thinker with strong visual judgment.
You can turn complex product narratives into clear, distinctive, human creative that resonates with SMB audiences.
You give clear, actionable feedback and are equally comfortable writing, editing, concepting, or helping solve a creative problem.
You build trusted relationships across Product Marketing, Creative, and agency partners while maintaining a high bar for creative quality.

Responsibilities

Manage and develop a multidisciplinary team of designers and copywriters through coaching, feedback, and creative guidance.
Partner closely with SMB Product Marketing and Marketing teams to translate business, product, audience, and customer priorities into compelling creative.
Balance people leadership with hands-on writing, concepting, narrative development, and creative problem-solving.
Develop integrated ideas alongside designers and copywriters, connecting verbal and visual thinking and bringing a strong visual point of view to the work.
Guide creative from brief through execution, maintaining a high bar for concept, writing, visual craft, storytelling, and brand consistency.
Support creative across integrated campaigns, demand generation, digital, social, content, product storytelling, events, and experiences.
Partner with Creative Operations and Creative leadership to prioritize workload and focus the team on the highest-impact work.
Collaborate with internal teams, agencies, and production partners, providing clear creative direction and feedback.
Present creative concepts and recommendations clearly to Creative leadership and cross-functional stakeholders.
Champion thoughtful use of generative AI to accelerate ideation, experimentation, and execution.