Freelance Senior Copywriter (Pharma)

CG Life

19h•$85 - $100

About The Position

We are looking for a Senior Copywriter with 5-7 years’ experience in pharma advertising, marketing, or marketing communications. You will concept and develop brand campaigns and write copy for a variety of digital marketing tactics for pharma clients. Relevant experience and ability quickly decipher marketing assignments for complex clients is required.

Requirements

5-7 years of related work experience in pharma advertising.
The ability to write skillfully across multiple channels, including print(Sales Brochures, Print Ads, Infographics), online video, and digital (websites, online banners, social media, etc.)
Strong conceptual skills, as demonstrated by your portfolio of work
The ability to dive into complex science and technologies and glean key ideas and information to convey to target audiences that meet the objective
Understanding of and expertise in pharma copy requirements: claims, references, research, and copy that meets the requirements of the FDA and client med/reg/legal review
An understanding of agency and creative collaboration processes
Ability to present and sell an idea to internal teams and clients
Proficiency in Microsoft Office suite, Adobe Acrobat, and Google Suite tools

Responsibilities

Develop concepts and collaborate with art directors to produce creative campaign and project ideas for various clients
Create ideas and write copy for digital and print marketing materials, including websites, presentations, brochures, promotional videos, conference and event themes/booths, and brand/product positioning and messaging decks
Understand and apply brand goals, positioning, and market conditions to the work
Craft message matrices to bring brand positioning to life in a customer-facing copy that highlights the brand’s story and its and key benefits
Develop a sound knowledge of clients' products, competitors, and target audiences
Present work to internal teams and to clients
Ability to work with the Strategy and Content team to develop content audits that leads to content strategy recommendations
Incorporate ideas and make revisions in response to the feedback from your supervisors, account team and clients
Work collaboratively with creative leads, account team and project management to deliver work at a high level
Be responsible for monitoring and follow-through of work on all assigned projects within established timelines
Must be detail-oriented and proof own work to keep quality assurance across projects