Senior Copywriter

ProCaps Labs•Broomfield, CO

2d•$90,000 - $110,000•Hybrid

About The Position

The Senior Copywriter is the singular copy voice for ProCaps Laboratories — responsible for producing persuasive, science-grounded, and brand-accurate copy across all consumer touchpoints. This role requires the ability to marry direct-response marketing instincts with a genuine understanding of nutraceutical science and a deep command of the founder's educational voice. This is not a generalist content role. The ideal candidate writes with precision and intention — translating complex ingredient science into compelling, compliant consumer language that builds trust, drives conversion, and upholds the integrity that defines the ProCaps brand.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, Life Sciences, or related field
5+ years of copywriting experience, with a portfolio demonstrating multi-channel marketing copy
Demonstrated experience writing for dietary supplements, nutraceuticals, functional foods, pharmaceuticals, or health and wellness brands
Proven track record writing direct-response copy that drives measurable conversion results
Proficiency with AI writing tools (e.g., Claude, ChatGPT, Jasper) and the editorial discipline to evaluate, edit, and take accountability for AI-assisted output — particularly as it relates to health claims, brand voice, and regulatory compliance
Familiarity with email marketing platforms, CMS systems, and digital content workflows
Strong proofreading and editing skills

Nice To Haves

Direct experience with nutraceutical or supplement label copy and regulatory review processes
Familiarity with direct-response marketing principles and conversion copywriting frameworks
Background in or strong working knowledge of nutritional science, biochemistry, or related field
Experience working in a founder-led or mission-driven brand environment

Responsibilities

Own all consumer-facing copy across product labels, website, Amazon listings, email campaigns, SMS, and social media — where every word reflects the brand and earns its place
Write direct-response copy for promotional campaigns, landing pages, and conversion funnels that drives immediate, measurable action
Translate complex ingredient science and mechanism of action into clear, compelling consumer language without diluting the science
Master and consistently apply the documented ProCaps founder voice across all channels — maintaining the educational, trust-driven tone that distinguishes ProCaps from commodity supplement brands while meeting channel-specific performance requirements; partner with the founder and marketing leadership to ensure adherence to brand voice
Develop customer newsletter content, blog articles, and educational marketing materials that build loyalty and trust
Partner with the internal compliance team throughout the review process, incorporating feedback efficiently and maintaining copy quality across revision cycles — with a working knowledge of FDA/FTC structure-function claim rules and what separates permissible health benefit language from prohibited disease claims
Collaborate with creative, design, and digital teams to ensure copy and visuals reinforce each other
Leverage AI writing tools to accelerate ideation and draft production without sacrificing editorial rigor, brand voice, or science accuracy
Manage multiple concurrent projects in a fast-paced, deadline-driven environment

Benefits

Salary Range: $90,000 - $110,000 annually, depending on experience and qualifications
Eligible for a discretionary company-wide bonus
Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
Paid Time Off, Eight (8) Company Holidays
401(k) with Company Match – up to 4.5%
100% Company Life Coverage
100% Short Term Disability Coverage
Gym Membership Reimbursement
Vitamin Allowance + Discounts
Company-Funded Health Savings Account ($1,600/year)
Cash Reward Employee Referral Program
Pet Insurance