Senior Copywriter

Elevance Health•Chicago, IL

12d•$87,032 - $142,416•Hybrid

About The Position

The Senior Copywriter (Marketing Communications Writer Senior) is responsible for coming up with strong, conceptual ideas and putting the consumer first in the work. The successful candidate has a passion for big ideas, looks for creative opportunity in every brief, and has a portfolio full of smart and beautifully crafted campaigns across all mediums. Prolific in creative exploration, with strong wordsmanship and understanding of voice and energized by our brand purpose – to improve the health of humanity – and hungry to bring it to life. This role is responsible for providing advanced creative and technical advice and writing support for the development and implementation of highly complex marketing communication materials.

Requirements

Requires a BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.
Portfolio/reel of conceptual and expertly crafted campaigns.
Fluent in social media best practices and trends.
Both a creative and strategic thinker.
Has high standards, attention to detail, and ability to meet deadlines.
Ability to communicate ideas with clarity and influence audiences.
Conversant in industry trends and current technology
Strong problem-solving, communication and relationship building skills
Proficiency in Microsoft Office

Nice To Haves

Creative industry awards and earned media recognition a plus

Responsibilities

Develop creative concepts, and write executions with direction from the CD or ACD.
Create great work that meets or exceeds the high standards of the CD and the Creative Department with an art director partner.
Push yourself and others to think differently and be innovative in what we deliver and how we deliver it.
Competently juggle the demands of multiple projects, schedules, and priorities with a calm demeanor.
Care for the tone, voice, and identity of our brands to be able to improve audience engagement.
Build an understanding of the complexities of healthcare.
Evaluates the effectiveness of communication plans and materials, and recommends communication strategies and implementation approaches.
Writes, edits, and reviews content for traditionally printed programs (advertising, direct mail, social media, member materials, etc.) and/or digital programs (online advertising, micro sites, text campaigns, email etc.).
Ensures all materials meet internal and external business and legal standards and follow corporate standards, guidelines, and approval processes.
Identifies improvement/efficiencies that support operational excellence, and supports business initiatives (plain language, standardization, going paperless, etc.).
Mentors other communication specialists and support staff.