Senior Copywriter

Burson•Toronto, ON

11d•Hybrid

About The Position

Burson is seeking a highly creative Senior Copywriter to play a pivotal role in bringing conceptual thinking to their clients. This role involves developing and launching earned-first creative ideas across a plethora of touchpoints, finding creative solutions to daunting projects, and guiding multi-disciplinary teams alongside a senior art director. The Senior Copywriter will support the Executive Creative Director in taking ownership of key creative projects and contributing significantly to the overall creative output for the agency. Ontario based candidates are preferred. The role requires legal authorization to work in Canada.

Requirements

Exceptional conceptual and writing skills, with a proven ability to tell compelling stories for pharmaceutical audiences.
Strong problem-solving abilities and strategic thinking.
Confident and engaging presentation skills.
Proficiency in Adobe Creative Suite (conceptual understanding for copy), Office 365, A.I. Tools, and Mac environments.
4-7+ years of progressive experience in a fast-paced, integrated agency environment, with a strong portfolio showcasing earned-first thinking.
Proven experience as a lead copywriter on integrated campaigns.
Legally Authorized to Work in Canada.

Nice To Haves

Bachelor's degree in Advertising, Marketing, Communications, English, Journalism, or a related field preferred.

Responsibilities

Lead the development of copy and creative concepts for earned-first campaigns, integrated social/digital campaigns, activations, and content.
Craft persuasive, accurate, and impactful copy for a wide range of platforms and channels (digital, print, video, social, experiential, etc.), ensuring all content is grounded in insights and adheres to brand guidelines and regulatory requirements.
Collaborate closely with Art Directors, Strategists, and Account teams to develop holistic campaign approaches and creative solutions.
Actively identify and pursue creative opportunities "beyond the brief" to deliver unexpected and impactful ideas for existing and prospective clients.
Develop and deliver compelling creative presentations to clients, effectively articulating creative rationale and vision.
Take direction from the Executive Creative Director, constantly striving to elevate the quality of the work.
Work directly with clients to offer creative counsel, navigating and resolving execution roadblocks with solutions-oriented thinking.