Senior Copywriter

Simpson Strong-Tie•Plano, TX

2d•$84,400 - $105,000•Remote

About The Position

Simpson Strong-Tie is a leader in engineered structural connectors, software, and solutions for the building industry. We maintain a reputation as a trusted manufacturer, partner, and corporate citizen committed to our customers and employees. Our founder, Barc Simpson established 9 Principles of Business we live out as company values and have made Simpson Strong-Tie an inspiring place to work since 1956. Our team of talented people are dedicated to our shared mission: to provide solutions that help people design and build safer, stronger structures. As Senior Copywriter, you’ll support the Marketing Communications team by crafting copy for ad campaigns; messaging briefs; internal communications; product content for web pages; headlines and taglines; new product names; scripts for promotional and instructional videos; content for fliers, brochures, blog posts, case studies and other marketing content. You’ll rely on your creativity, your curiosity and your strategizing and collaborative skills as you work with subject-matter experts and stakeholders across multiple departments and product lines to transform information and ideas into effective, compelling content. Your comprehensive understanding of numerous target audiences and deep knowledge of company style will allow you to tailor engaging and resonant copy that builds brand awareness and customer loyalty— while striving for clarity, concision, grammatical accuracy and a consistent brand voice throughout all company materials.

Requirements

Comprehensive understanding of numerous target audiences
Deep knowledge of company style
Creativity
Curiosity
Strategizing skills
Collaborative skills
Ability to work with subject-matter experts and stakeholders across multiple departments and product lines
Ability to transform information and ideas into effective, compelling content
Ability to tailor engaging and resonant copy that builds brand awareness and customer loyalty
Striving for clarity, concision, grammatical accuracy and a consistent brand voice throughout all company materials
Ability to research, interpret and translate complex product and technical information into clear, compelling marketing language
Ability to utilize search engine optimization techniques and incorporate prominent key words into copy
Ability to maintain brand voice and adhere to company style guide
Ability to develop strategic content for marketing campaigns
Ability to monitor content-related metrics and identify areas for content improvement
Ability to identify cross-promotional opportunities
Ability to collaborate with internal stakeholders to understand project objectives, create and refine copy, and finalize deliverables
Ability to interview clients and experts to generate creative ideas
Ability to work with Creative Director and design team to conceptualize and develop effective marketing campaigns
Ability to explore various marketing angles and concepts — visual and verbal elements in tandem — with the content and creative teams
Ability to research relevant industry topics to identify new content
Ability to check all copy for spelling and grammar errors before delivery
Ability to revise, edit and proofread content as needed
Ability to consult with Senior Copy Editor to stay current on company style updates and resolve outstanding style issues

Responsibilities

Conceive, write and produce clear, accurate and engaging content for a variety of target audiences and purposes, tailoring messaging, tone and level of technical detail to meet the needs of each audience, including copy for ads, literature, email, blogs, articles, video and websites
Producing and publishing articles that market the company and its products
Determine what makes products appealing to our target audiences
Develop compelling new creative and messaging concepts to inform, educate or persuade target audiences
Craft comprehensive campaign messaging briefs and copy to guide content development across all marketing channels, with an understanding of the unique characteristics, conventions and audience expectations of each channel (LinkedIn, Instagram, etc.)
Ensure cohesive campaign messaging throughout all collateral
Research, interpret and translate complex product and technical information into clear, compelling marketing language that is accessible to the intended audience
Create and present voiceover scripts for video
Utilize search engine optimization techniques; incorporate prominent key words into copy
Maintain brand voice and adhere to company style guide
Work closely with Communications Content Manager to develop strategic content for marketing campaigns, monitor content-related metrics and identify areas for content improvement
Identify cross-promotional opportunities
Collaborate with internal stakeholders to understand project objectives, to create and refine copy, and to finalize deliverables
Interview clients and experts to generate creative ideas
Work with Creative Director and design team to conceptualize and develop effective marketing campaigns
Explore various marketing angles and concepts — visual and verbal elements in tandem — with the content and creative teams
Research relevant industry topics to identify new content
Check all copy for spelling and grammar errors before delivery
Revise, edit and proofread content as needed
Consult with Senior Copy Editor to stay current on company style updates and to resolve outstanding style issues