Senior Context Director

UMT - Internal•New York, NY

2d•$145,000 - $170,000•Hybrid

About The Position

We are looking for a Senior Context Director to lead integrated cultural communications strategy across a portfolio of high-impact brands. This role is based in Brooklyn, New York with four days in-office and one day remote.

Requirements

Advanced integrated communications planning across paid, owned, earned, and experiential channels
Strong command of audience strategy, channel roles, and media ecosystem dynamics
Ability to translate cultural research and data into clear, commercially grounded recommendations
Deep fluency in African American culture, subcultures, and media behaviors
Experience evaluating media partners using audience fit, indexing, and performance signals
Strong creative judgment and ability to connect strategy to execution
Executive-level presentation, storytelling, and stakeholder management skills
Operational discipline within complex, fast-paced, multi-agency environments
9+ years of experience in communications planning, cultural strategy, integrated media strategy, or related fields
Demonstrated experience leading integrated campaigns for large, complex brands
Proven ability to develop strategies that engage multicultural or African American audiences
Experience working within cross-functional and multi-agency teams

Nice To Haves

Experience working on QSR, retail, or high-volume consumer brands
Experience with custom partnerships, media innovation, and partner negotiations
Experience mentoring and developing mid-to-senior level talent
Ability to navigate both creative-driven and data-driven environments

Responsibilities

Lead the development of integrated communications strategies across paid, owned, earned, and experiential channels
Translate business objectives into full-funnel channel architecture, go-to-market plans, and campaign systems
Own the narrative structure and strategic flow of key deliverables, ensuring clarity, cohesion, and persuasiveness
Provide ongoing cultural intelligence, audience insight, and marketplace POV to inform campaign and brand strategy
Develop and apply audience-first frameworks that reflect the nuances of African American consumer dynamics and broader cultural segments
Ensure all work is grounded in credible insight and aligned to real consumer behaviors and tensions
Direct strategic inputs into media planning, including channel mix, audience strategy, and partner evaluation
Guide development of custom partnerships, from RFI/RFP through execution, ensuring cultural relevance and business impact
Collaborate closely with internal and external media teams to align strategy, execution, and performance expectations
Contribute to Investment Briefings and campaign planning workstreams with clear, data-informed recommendations
Pressure-test creative concepts through a culturally fluent lens, ensuring authenticity, resonance, and effectiveness
Partner with Creative, Talent, and Production teams to shape how ideas come to life across platforms and moments
Translate strategy into actionable frameworks that guide execution across content, partnerships, and media
Maintain and grow senior-level client relationships, serving as a trusted strategic partner
Lead cross-agency collaboration within complex Integrated Agency Team (IAT) environments
Influence decision-making across stakeholders, ensuring alignment between strategy, creative, and media
Manage and mentor a team of Context planners across media and creative workstreams
Oversee resourcing, workflow, and output quality across multiple concurrent campaigns
Provide clear direction, actionable feedback, and professional development support
Apply Context discipline across multiple categories and business challenges, adapting approach based on brand needs
Contribute to broader organizational thought leadership, identifying opportunities to evolve how Context drives impact across the business