Senior Content Writer

Haypp Group US • Arlington, VA

3d • Hybrid

About The Position

Haypp Group is seeking a Senior Content Writer to join their Customer Acquisition team in Arlington, Virginia. This role is crucial for driving organic growth on Nicokick.com and Northerner.com by creating high-quality, search-focused content. The position involves owning the content strategy and editorial calendar, producing authoritative content to help adult nicotine consumers make informed decisions, and improving organic visibility and rankings. The Senior Content Writer will collaborate with SEO, eCommerce, Compliance, CRM, and Marketing teams to translate data and consumer insights into content that achieves measurable business results. Reporting to the VP of Customer Acquisition Marketing, this role aims to establish content as a key growth channel while ensuring all communications are responsible, accurate, and compliant within a regulated industry. This is a full-time hybrid position, requiring in-office presence from Tuesday to Thursday.

Requirements

• 5+ years of experience in content writing, editorial, content marketing, journalism, or a related field
• 3+ years of experience creating SEO-focused content that drives measurable organic growth
• Proven success improving keyword rankings, organic traffic, and business performance through content
• Strong understanding of keyword research, search intent, content optimization, internal linking, and on-page SEO
• Excellent writing, editing, proofreading, and research skills
• Ability to translate complex topics into engaging, customer-friendly content
• Experience managing editorial calendars and coordinating multiple content projects simultaneously
• Strong analytical mindset with the ability to translate data into actionable recommendations
• Excellent communication and stakeholder-management skills
• Ability to work independently while collaborating effectively across multiple teams

Nice To Haves

• Experience within eCommerce and customer acquisition-focused content
• Experience creating content in regulated industries
• Familiarity with SEO and analytics tools such as Google Analytics, Search Console, Ahrefs, or Semrush
• Experience leveraging AI and modern content technologies to improve efficiency and performance

Responsibilities

• Develop and execute the SEO content strategy across Nicokick.com and Northerner.com
• Own and maintain the editorial calendar, balancing new content creation with optimization of existing content
• Write, edit, and optimize educational articles, buying guides, category pages, brand pages, FAQs, and landing pages
• Conduct keyword research and identify content opportunities based on search behavior, customer needs, and business priorities
• Build content briefs and collaborate with stakeholders across SEO, eCommerce, Compliance, and Marketing
• Improve the performance of existing content through updates, optimization, and content consolidation initiatives
• Monitor rankings, traffic, engagement, and conversion performance to identify opportunities for growth
• Support broader SEO initiatives through content planning, internal linking, and topical authority development
• Ensure all content complies with applicable legal, regulatory, and company requirements
• Contribute to the continuous improvement of content standards, processes, and best practices

Benefits

• Competitive compensation
• Comprehensive health benefits
• Generous vacation allowance
• A culture that supports both balance and ambition

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed