Senior Content Strategist (Social & Platform Strategy)

Praytell • New York, NY

3d

About The Position

Praytell is a creative communications agency seeking a Senior Content Strategist to lead social and content strategy across assigned accounts. The ideal candidate will develop monthly organic social briefs, content strategy inputs, content calendar guidance, and platform/channel direction. This role involves translating client goals, audience behavior, cultural signals, and platform shifts into clear content direction, and bringing a point of view on what brands should post, test, stop doing, or push further. The strategist will write briefs for creative and creator teams, build social-first briefs for monthly content, campaigns, creators, and UGC, and turn insights, trends, performance learnings, and audience tension into useful creative direction. They will clarify platform roles, audience behaviors, formats, hooks, messages, and reasons to believe, and partner with Creative on concept reviews, pressure-testing ideas for platform fit, brand fit, audience relevance, and clarity. The role also includes guiding feedback on hooks, formats, pacing, product integration, messaging, and social behavior, and partnering with Analytics on monthly organic social reports and campaign recaps, translating performance data into clear takeaways, implications, and recommendations. Staying close to platforms and culture, tracking shifts across TikTok, Instagram, YouTube Shorts, Threads, Reddit, Pinterest, LinkedIn, and other platforms, and bringing forward timely, brand-relevant ideas is crucial. The strategist will support client and agency collaboration by explaining the "why" behind content direction, platform recommendations, creative feedback, and optimizations, and help connect organic social to broader earned, creator, paid, and integrated campaign work. Close collaboration with Creative, Analytics, PR, Influencer/Creator, Account, Paid Media, and Project Management teams is expected.

Requirements

• 4-6 years of experience in social media strategy, content strategy, digital strategy or integrated communications
• Agency, social agency, PR agency, creative agency, influencer agency or content studio experience strongly preferred
• Strong understanding of organic social and how content behaves across TikTok, Instagram, YouTube Shorts, Threads, LinkedIn and other relevant platforms
• Deep fluency in short-form video, including creator-led content and influencer work
• Experience writing social briefs, content briefs, monthly content plans, creator/UGC briefs, campaign inputs or channel strategies
• Can spot what is actually happening in culture, not just what is loud online, and translate it into ideas a brand has a real reason to act on
• Curiosity and working knowledge of how emerging communities and platforms (Reddit, Twitch, WhatsApp, etc.) are shaping consumer engagement
• Skilled at partnering with analytics teams to interpret social performance metrics and turn them into practical optimization guidance
• Strong writing skills for briefs, POVs, reporting commentary, client decks and internal recommendations
• Comfortable sharing a clear POV in internal and client conversations
• Ability to manage multiple accounts, timelines, reviews and deliverables without losing the thread
• Love a sharp brief, a strong hook and a TikTok concept that feels native to the platform
• Creative enough to push the work, organized enough to keep it moving and practical enough to know the difference

Responsibilities

• Lead social and content strategy across assigned accounts
• Develop monthly organic social briefs, content strategy inputs, content calendar guidance, and platform/channel direction
• Translate client goals, audience behavior, cultural signals, and platform shifts into clear content direction
• Bring a POV on what brands should post, test, stop doing, or push further
• Write briefs that creative and creator teams can actually use
• Build social-first briefs for monthly content, campaigns, creators, and CGC
• Turn insights, trends, performance learnings, and audience tension into useful creative direction
• Clarify platform roles, audience behaviors, formats, hooks, messages, and reasons to believe
• Review and sharpen creative
• Partner with Creative on concept reviews and pressure-test ideas for platform fit, brand fit, audience relevance, and clarity
• Guide feedback on hooks, formats, pacing, product integration, messaging, and social behavior
• Know when to push, when to clarify, and when to get out of the way
• Turn reporting into next steps
• Partner with Analytics on monthly organic social reports and campaign recaps
• Translate performance data into clear takeaways, implications, and recommendations
• Connect reporting learnings back into briefs, calendars, creator feedback, and client guidance
• Stay close to platforms and culture
• Track relevant shifts across TikTok, Instagram, YouTube Shorts, Threads, Reddit, Pinterest, LinkedIn, and other platforms as needed
• Bring forward timely, brand-relevant ideas without forcing brands into places they do not belong
• Support client and agency collaboration
• Explain the "why" behind content direction, platform recommendations, creative feedback, and optimizations
• Help connect organic social to broader earned, creator, paid, and integrated campaign work
• Work closely with Creative, Analytics, PR, Influencer/Creator, Account, Paid Media, and Project Management.

Benefits

• Comprehensive health care coverage
• Employee Stock Ownership Plan (ESOP)
• 401(k) with company match
• Flexible Time Off (FTO)
• 18 company holidays
• Flex Fridays
• PrayCare wellness stipend and Rebalance Day
• Employee Assistance Program (EAP)
• Paid parental leave and fertility support
• Training, learning and professional development programs
• Camp Praytell
• Employee Resource Groups (ERGs)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed