Senior Content Strategist

dentsu • USA - Remote - Maryland, MD

1d • $82,500 - $120,000 • Remote

About The Position

Join Merkle's growing content strategy team! As a senior content strategist, you will strategically align client business leaders and teams by guiding the creation, distribution, and governance of content for the best customer experiences. You will also help grow the content strategy practice by establishing tools, documenting best practices, and providing strategic points-of-view to improve the value of content strategy in experience design. We are looking for an experienced content strategist who will work with clients to enhance website and platform content hierarchies, increase content organization, and build relationships between content by developing global taxonomies and tagging systems.

Requirements

• Bachelor's degree in a related field and 5+ years of experience in a strategic content role within an agency or financial services environment
• Experience with taxonomy development
• Develop POVs, create compelling decks and communicate with clients your vision
• Familiarity with content management systems and digital asset management tools

Nice To Haves

• Insurance experience is a plus

Responsibilities

• Conduct audits to evaluate the effectiveness of current content structures and perform gap analyses to identify areas for improvement.
• Partner with UX designers, SEO specialists and other partners to ensure the taxonomy aligns with the content strategy vision.
• Develop, and govern taxonomies and ontologies to improve content indexing, tagging, and retrieval processes.
• Collaborate with several teams, including marketing, research, and product development, to understand content needs and align content strategy with user and team goals.
• Provide training and support to content creators and content managers on the use of taxonomies and best practices for content tagging and organization.
• Stay up to date on digital and industry trends to ensure the content strategy practice remains relevant.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior