Senior Content Strategist, Product Enablement

EngrainGreenwood Village, CO
$102,000 - $120,000Onsite

About The Position

Engrain builds map-based tech that’s redefining how real estate works. Our interactive, unit-level maps and powerful data integrations help over 1,000 companies—and 20,000 properties—to make smarter decisions, streamline leasing, and deliver better renter experiences. From prospect to renewal, our products give properties a spatial brain and a visual edge when it comes to property marketing and management. We are looking for an autonomous, high-impact Senior Content Strategist to join our Experience Design team. In this role, you will own the narrative architecture and technical enablement across our entire product ecosystem. You will be responsible for translating complex product capabilities and API structures into clear, human-centered documentation, developer hubs, and training collateral—while partnering directly with Marketing to co-develop core messaging platforms that maintain strict narrative and target audience consistency across product enablement, GTM, and demand generation functions. You will report directly to the VP, Experience Design and work cross-functionally with Product Design, Engineering, Product Management, and Customer Success.

Requirements

  • 5+ years of digital content strategy, technical writing, or product enablement experience in a B2B SaaS or PropTech ecosystem.
  • Proven track record of partnering with Product Marketing and Demand Gen teams to author messaging platforms and align product narrative across go-to-market channels.
  • A portfolio demonstrating technical documentation systems, developer hub content, product enablement materials, and clear, structured writing that simplifies complex technical subjects.
  • Proven ability to operate independently. You don't wait for step-by-step instructions; you identify documentation gaps, partner directly with subject matter experts, and deliver polished output end-to-end.
  • Proficiency with modern documentation hubs, CMS environments, and Figma, Claude, along with a forward-thinking comfort using AI writing tools to streamline production and elevate technical synthesis.
  • An open, communicative partner who thrives in a scaling environment—someone who loves to brainstorm with engineers, align strategic vision with marketing counterparts, and ensure every customer touchpoint speaks with one coherent voice.
  • A curious, outcome-driven problem-solver who uses modern tools to elevate their thinking, balancing big-picture strategy with an obsessive attention to detail.

Responsibilities

  • Lead the strategy, architecture, and authoring for our developer hub, API specs, integration guides, and customer help resources—translating complex backend workflows into logical, accessible documentation.
  • Partner directly with Marketing to co-build core messaging platforms, terminology standards, and voice-and-tone frameworks, ensuring unified positioning across product enablement, demand generation campaigns, and sales collateral.
  • Connect Engineering, Product Design, Customer Success, and Marketing to synchronize product rollouts and guarantee that marketing campaign promises directly match product enablement and onboarding realities.
  • Integrate modern AI workflows to offload routine writing and content synthesis execution, focusing your bandwidth on high-impact technical narratives, content development plans and strategic enablement assets.
  • Treat documentation as a product by tracking engagement metrics to accelerate self-service adoption and time-to-market value, while actively contributing to our collaborative design culture.

Benefits

  • Salary disclosure for Colorado: base salary of $102,000 - $120,000.
  • 100% coverage of employee’s health, dental and vision insurance with basic plan
  • Up to 12 weeks of paid parental leave
  • Up to 18 days annually of PTO & 10 holidays per year
  • Dog-friendly office
  • 401(k) match up to 4 percent
  • Annual stipend for personal growth through our Grow475 program
  • On-site amenities including a professional fitness center, flexible & modern workspace, coffee bar, happy hour taps & team member lounge
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