Senior Content Strategist

Gamer's Choice • Long Island, NY

1d • Onsite

About The Position

The Content Strategist owns Gamer's Choice's organic content strategy end-to-end, architecting how the brand shows up across social, email, and community channels, and building the systems, workflows, and team structure to scale it. This is a strategic, builder-oriented role for someone who has grown an organic content engine from the ground up, not simply maintained or scaled an existing one. You will set direction and standards for the Marketing Coordinator (and additional hires as the function grows) to execute against your strategy and AI-assisted workflows. The Senior Content Strategist is expected to work a baseline of five days per week and extended hours as needed, especially during peak volume, launches, and operational transitions.

Requirements

• 5 - 8+ years in content marketing, social strategy, or brand content, with direct experience building an organic content program from the ground up, not only operating or scaling an existing one.
• Experience developing and executing viral and trending content strategies across social media, identifying cultural moments and platform trends to drive audience growth and engagement.
• A track record designing content strategy and systems, not solely producing content personally.
• Experience managing or mentoring content producers or coordinators.
• Deep fluency in organic platform mechanics and algorithms across Instagram, TikTok, and YouTube.
• Experience with email/lifecycle marketing platforms (Klaviyo, Mailchimp, or similar) at a strategic level, and experience utilizing AI tools/tech to enhance content strategy and implementation.
• Comfortable directing video/content production; hands-on filming and editing ability is a plus, not a requirement.

Nice To Haves

• experience in collectibles, gaming, or creator partnerships; familiarity with TCG culture.

Responsibilities

• Own and evolve organic content strategy across Instagram, TikTok, YouTube, and emerging channels, defining content pillars, brand voice, and channel-specific playbooks.
• Build an organic content machine, designed around producing viral content.
• Architect and own email and lifecycle marketing strategy (Klaviyo, Mailchimp, or similar), including segmentation, automation flows, and campaign calendar.
• Design and lead the content production workflow, including AI-assisted tools, directing the Marketing Coordinator and any future hires rather than personally producing daily content.
• Manage and grow our Discord community, engaging with customers who are looking for an interactive community and to engage with our brand’s services.
• Build measurement frameworks connecting content and email performance to audience growth and revenue.
• Partner with leadership on creator partnerships, product drops, and in-store event storytelling, translating brand moments into content strategy.
• Represent content strategy in retail launch planning and other cross-functional initiatives.

Benefits

• Health Insurance
• Dental & Vision Coverage
• Paid Time Off
• 401k
• Employee Discounts
• Gym Membership Reimbursements

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed