Senior Content Specialist

FranConnect • Herndon, VA

1d

About The Position

FranConnect is seeking a creative, data-curious, and AI-savvy Content Manager/Writer to join their Marketing team. This is a hands-on individual contributor role for someone who loves crafting compelling B2B content and is equally excited about using AI tools to scale content production thoughtfully and efficiently. The ideal candidate is curious, adaptable, and energized by the opportunity to blend strong editorial instincts with emerging AI capabilities. The role is responsible for the day-to-day creation and management of content across multiple formats and channels, including blog posts, email campaigns, social media, solution briefs, website copy, and video scripts. The position involves not just writing, but also building repeatable, AI-powered content workflows that allow the team to move faster, stay consistent, and produce more without sacrificing quality. The ideal candidate is a strong writer with sharp editorial instincts, a working knowledge of SEO, and a genuine enthusiasm for integrating AI into their craft, understanding that AI is a force multiplier, not a replacement for strategic thinking.

Requirements

• 3–5 years of experience in content writing, content marketing, or a related role in a B2B SaaS environment.
• Exceptional writing and editing skills — you can write clearly, adapt your voice to different formats, and self-edit with a sharp eye.
• Demonstrated experience using AI writing tools (Writer, ChatGPT, Jasper, or similar) as a genuine productivity multiplier in day-to-day content work — not just as an experiment.
• Comfort building and working within structured content workflows, prompt libraries, or AI-assisted production systems.
• Working knowledge of SEO fundamentals and experience applying them in content creation.
• Familiarity with HubSpot (or equivalent marketing automation platform) and Google Analytics.
• Ability to manage multiple projects simultaneously in a deadline-driven environment with minimal supervision.
• Strong collaboration instincts — you are comfortable interviewing subject matter experts, incorporating feedback, and working cross-functionally.

Nice To Haves

• Experience writing for the franchise, multi-unit, or retail operations industry.
• Familiarity with tools such as Salesforce, SEMrush/Ahrefs, or Hootsuite.
• Experience creating content for both mid-market and enterprise B2B audiences.
• Background in content operations or editorial project management.
• Undergraduate degree in Marketing, Communications, Journalism, English, or a related field — or equivalent professional experience.

Responsibilities

• Write and edit high-quality, SEO-optimized content across formats including blog posts, solution briefs, website pages, email copy, social media posts, video scripts, and sales enablement one-pagers.
• Translate complex product capabilities and franchise industry trends into clear, engaging narratives tailored to FranConnect’s target personas.
• Repurpose long-form content (webinars, white papers, research reports) into shorter-form assets — social snippets, emails, infographics — to maximize content mileage.
• Maintain a consistent brand voice and tone across all content produced, ensuring alignment with FranConnect’s messaging framework.
• Collaborate with subject matter experts in Product, Sales, and Customer Success to extract insights and turn them into compelling content.
• Champion AI tools as a core part of your daily workflow.
• Use AI writing assistants (such as Writer, ChatGPT, or equivalent) to accelerate first drafts, generate content variations, and scale production volume without compromising quality.
• Build and maintain a library of AI prompts, templates, and content briefs that enable fast, consistent content creation across the team.
• Develop AI-assisted workflows for recurring content types (e.g., blog post drafts from outlines, email sequences from campaign briefs, social posts from long-form content) to reduce production time while maintaining editorial standards.
• Stay current on emerging AI content tools and proactively recommend new capabilities that can improve team efficiency or content performance.
• Integrate AI-generated outputs into an editorial review process that ensures accuracy, brand alignment, and human quality oversight before publication.
• Manage and execute against the editorial content calendar, ensuring timely delivery of content across all active campaigns and channels.
• Track content in production from brief to publish, flagging risks and proactively resolving bottlenecks.
• Maintain organized content repositories and asset libraries so that published and in-flight content is easy to find, update, and repurpose.
• Coordinate with Demand Generation to align content delivery with campaign launch dates, nurture sequences, and event timelines.
• Apply on-page SEO best practices to all written content — keyword integration, meta descriptions, internal linking, LLM and headline optimization.
• Use tools such as SEMrush, Ahrefs, or Moz to identify content opportunities, track keyword rankings, and inform topic selection.
• Monitor content performance using Google Analytics and HubSpot; report on traffic, engagement, and content-attributed pipeline metrics on a regular cadence.
• Use performance data to continuously improve content quality and prioritize what topics and formats to invest in.
• Work closely with the Product Marketing team to ensure new product releases, feature updates, and positioning changes are accurately reflected in content.
• Partner with the Demand Generation team to build content that supports lead generation programs, including landing pages, gated assets, and nurture email series.
• Support Sales with fresh, up-to-date collateral by turning sales feedback into actionable content updates.
• Participate in content reviews and contribute editorial feedback on work produced by agency partners or freelancers.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed