Senior Content Marketing Specialist

Jackson Healthcare • Alpharetta, GA

5d • Hybrid

About The Position

Jackson Healthcare and its family of companies provide healthcare systems, hospitals, and medical facilities with the skilled labor and technologies needed for high-quality patient care. Headquartered in metro Atlanta, the company employs over 2,600 associates and utilizes over 20,000 clinician providers across the U.S. Their mission is to improve patient care and the lives of all stakeholders, including patients, clinicians, healthcare executives, communities, and their associates. They are seeking diverse professionals with strong leadership skills, who align with their culture and are committed to excellence. This role is a hands-on, individual-contributor position for a skilled writer and storyteller responsible for end-to-end project ownership, from research and drafting to publishing and performance measurement. The ideal candidate will possess expertise in messaging, brand consistency, cross-channel writing, a data-informed approach to performance and KPIs, strong editorial project management skills, and the ability to collaborate effectively across the enterprise.

Requirements

• A BS/BA in Journalism, Communications, Marketing, or a related field.
• 6-8 years of professional writing experience (content marketing, copywriting, corporate communications, or similar).
• Strong portfolio of writing samples.
• Proficiency in CMS platforms and analytics tools.
• Strong knowledge and application of SEO, AEO, and GEO best practices.

Nice To Haves

• Corporate and agency work experience.
• Working knowledge of paid social advertising platforms (e.g., LinkedIn Campaign Manager) and marketing automation platforms.
• Experience with design tools (e.g., Canva, Adobe Creative Suite).

Responsibilities

• Write, edit, and optimize blog posts, articles, bylines, and other long-form content.
• Create video storyboards and scripts.
• Develop, publish, and manage written and multi-media content across various channels.
• Conceive fresh story ideas and maintain an editorial content calendar.
• Research audiences, industry topics, trends, and keyword opportunities.
• Coordinate content priorities, deadlines, and approvals across marketing, subject-matter experts, and brand stakeholders.
• Optimize existing content for multiple channels and audiences, transforming content into social, email, and other digital assets.
• Collaborate with the team to produce compelling content for corporate identity materials.
• Create, execute, and monitor SEO, AEO, and GEO tactics to increase visibility and organic growth.
• Utilize analytics tools to monitor content performance, analyze engagement metrics, and report results.
• Provide recommendations to enhance content reach and effectiveness, and inform content strategy.
• Manage day-to-day content across multiple websites within the CMS, including publishing, formatting, and maintaining pages, visuals, and multimedia assets.
• Create basic graphics.
• Partner with the team on page builds, site structure, and information architecture.
• Support social strategy and tactics, contributing content for organic and paid social campaigns.
• Maintain and enforce brand voice, style guidelines, and editorial standards across content deliverables.

Benefits

• Up to 5% travel may be required for system implementation projects, training, or team meetings.
• This position operates in a typical hybrid or office environment.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Smoking/vaping and the use of tobacco products are prohibited on all Company premises, including indoor and outdoor areas, parking lots, and Company-owned vehicles.
• Candidates who receive a conditional offer may be required to undergo pre-employment drug testing.
• We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under the law.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior