Senior Content Marketing Manager

HighlightTA • Madison, MS

1d • Remote

About The Position

Zipline’s marketing team is growing, and we’re looking for a Senior Content Marketing Manager to help shape and scale our content engine. Reporting to the Head of Content, you’ll drive the programs that matter most: customer stories, webinars, thought leadership, newsletters, and more. This role is equal parts creator and independent operator: you’ll set direction and produce great work yourself while building the systems and relationships to keep it all running at a high level.

Requirements

• 5–7 years in B2B content marketing, with a portfolio that shows range-case studies, thought leadership, multi-channel campaigns.
• Strong writing and editing chops, with the range to nail Zipline’s voice across all kinds of formats and channels.
• Natural project management instincts: you keep things moving, flag issues early, and never need to be chased.
• Comfortable with ambiguity: you ask good questions, propose solutions, and keep things moving forward. You don’t just produce content; you understand why it matters and know when to say no.
• Curious about AI and excited to experiment with how it can make content work better (and faster).
• A low-ego, team-first attitude. You build trust easily and make the people around you better.

Nice To Haves

• Familiarity with the frontline teams and/or retail, retail tech, or B2B SaaS space.
• Hands-on experience with webinar or podcast production, product marketing experience, and SEO/AEO/GEO concepts.
• Hands-on experience building audiences or communities.
• Comfortable with tools like WordPress, HubSpot, Google Analytics, and social scheduling platforms.

Responsibilities

• Building real relationships with Customer Success, Sales, and Account Managers to surface the right stories at the right time.
• Running interviews and managing relationships with customers, both on-site and virtually.
• Occasional travel to retailer HQs and conferences.
• Shaping raw customer experiences into polished case studies, testimonials, and narratives that show why people love Zipline.
• Thinking beyond the PDF: turning one customer story into a blog post, a webinar highlight, a social proof snippet, and a sales asset.
• Tracking which stories resonate and where: which case studies get shared by sales, which customer quotes drive engagement on LinkedIn, and feeding that data back into what you produce next.
• Driving audience development, speaker sourcing, and topic strategy so every webinar and live event earns the time it asks for.
• Running production of webinars from prep calls to day-of execution.
• Repurposing each webinar into clips, blog content, newsletter features, and social posts.
• Owning webinar performance end-to-end: registrations, attendance, engagement, and content repurposing metrics. Iterating based on what you learn.
• Exploring new formats that extend our reach, including the potential to develop a podcast or video series.
• Developing thought leadership content across formats-blog posts, LinkedIn content, bylines, and contributed pieces that reflect Zipline’s genuine point of view.
• Co-owning the content calendar and keeping stakeholders aligned on priorities, timelines, and what’s shipping when.
• Partnering with our demand gen team to bring strong copy and strategic thinking to campaigns across channels.
• Keeping the rest of the company in the loop: sharing upcoming campaigns, fresh customer stories, and big launches through internal comms.
• Using AI tools to streamline production-e.g., turning webinar recordings into blog posts, reports into social series, one asset into a week of content.
• Building the templates, playbooks, and processes that help us produce great content faster and more consistently.
• Measuring performance across channels and using that data to make editorial decisions.
• Not vanity metrics: whether we’re reaching the right audience, driving the right conversations, and creating pipeline impact.
• Owning content performance reporting and bringing strategic recommendations to leadership. You know what’s working on LinkedIn vs. the blog vs. email, and you use that to shape priorities.

Benefits

• Remote-first culture: Join a high performing, fully remote team and work where you're comfortable
• Stock Options: Get meaningful ownership in a fast-growing, venture-backed company shaping the future of retail.
• Time off: Our flexible time-off policy gives you the freedom to take the breaks you need, when you need them—whether it's a long weekend or a well-deserved vacation.
• Monthly coffee-shop stipend to switch up your workspace and get inspired outside the office.
• After five years, earn a fully paid one-month sabbatical to truly unplug and reflect.
• World-class medical, dental, and vision policies.
• Annual company off-sites in fun locations (e.g., New York, Costa Rica, Whistler, Palm Springs, San Diego, Mexico City).
• Every quarter, Zipliners get a paid day off to volunteer for a nonprofit of their choice.
• We support continuous learning and provide unlimited access to our Udemy Business account.
• Work with kind, collaborative teammates who care about doing meaningful work and making a real impact.
• We value diversity of all kinds and are committed to building a diverse and inclusive workplace where we learn from each other. We are an equal opportunity employer and welcome people of all different backgrounds, experiences, abilities, and perspectives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed