Senior Marketing Manager - Digital & Content

endeavour group careers

1d • Hybrid

About The Position

Discover your next career adventure with Dans With over 260 stores and 6500+ team members we’re on a mission to share our passion for good wine and great times. We welcome people in. That includes you. If you’re someone with a passion for drinks and a thirst for knowledge, there’s always something ahead for you here. Bring your passion and feel the energy Work with the iconic Dan Murphy’s brand and a high performing content marketing team Melbourne based opportunity As the Senior Marketing Manager - Digital & Content you will continue to evolve our industry-leading content marketing program, cementing Dan Murphy’s as the destination for drinks discovery. Reporting to the Head of Brand Marketing & Content, this role is responsible for operationalising the brand vision across social media, creators, and our digital platforms, while leading the evolution of content innovation in the age of AI and digital assistants. Sound good? Read on. Here is a taster of what you can expect in this role: Shape and drive Dan Murphy's content marketing strategy across all channels, ensuring the brand remains future-fit. Drive content marketing innovation, including overseeing AI Search (GEO), SEO evolution, new channels and tools/processes. Proactively adapt the content ecosystem to consumer changes to meet key brand objectives set by the Head of Brand. Operationalise the brand voice, tone, and visuals across all content for an elevated customer experience, as defined by the Head of. Oversee creative development for social (paid & owned), creator, PR, editorial and campaign content, ensuring channel-native, on-brand execution. Maintain content quality, balancing authentic storytelling with clear commercial messaging. Partner with the Head of to champion storytelling for digital age success and commercial results. Manage external agencies and publishing partners, reviewing performance and budgets to maximise content ROI. Integrate supplier-funded content with Merchandise and Retail Media teams into the content calendar to drive commercial opportunities without compromising audience trust. Lead and inspire a team of content specialists, ensuring fast, high-quality output. Foster a high-performance culture encouraging creative risk-taking, data-led iteration, and digital culture awareness. Develop team talent and future leaders through regular feedback and meaningful development plans.

Requirements

• Proven experience (10+ years) working in dedicated Content, or Digital Marketing environments at a leadership level.
• Extensive experience in developing integrated content strategies that span ecommerce, social media, creator networks & editorial platforms.
• Strong track record in digital innovation, with experience leading roadmaps for emerging technologies (e.g., AI Search/GEO, SEO evolution).
• Creative leader with a deep understanding of brand voice guardianship and elevated storytelling in a retail context.
• Proven ability to manage strategic agency and publishing partnerships to maximise ROI on content-led initiatives.
• High level of stakeholder management skill, with the ability to advocate for the commercial power of content to senior leadership.
• Demonstrated experience in people leadership, fostering a culture of creative risk-taking and operational excellence.
• Tertiary qualifications (degree/masters) in a related field.

Responsibilities

• Shape and drive Dan Murphy's content marketing strategy across all channels, ensuring the brand remains future-fit.
• Drive content marketing innovation, including overseeing AI Search (GEO), SEO evolution, new channels and tools/processes.
• Proactively adapt the content ecosystem to consumer changes to meet key brand objectives set by the Head of Brand.
• Operationalise the brand voice, tone, and visuals across all content for an elevated customer experience, as defined by the Head of.
• Oversee creative development for social (paid & owned), creator, PR, editorial and campaign content, ensuring channel-native, on-brand execution.
• Maintain content quality, balancing authentic storytelling with clear commercial messaging.
• Partner with the Head of to champion storytelling for digital age success and commercial results.
• Manage external agencies and publishing partners, reviewing performance and budgets to maximise content ROI.
• Integrate supplier-funded content with Merchandise and Retail Media teams into the content calendar to drive commercial opportunities without compromising audience trust.
• Lead and inspire a team of content specialists, ensuring fast, high-quality output.
• Foster a high-performance culture encouraging creative risk-taking, data-led iteration, and digital culture awareness.
• Develop team talent and future leaders through regular feedback and meaningful development plans.

Benefits

• We offer hybrid ways of working
• An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
• Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees