Senior Manager, Digital Content

External • Walnut Creek, CA

2d • $160,000 - $180,000

About The Position

Are you looking to catapult your career by driving high-impact transformation with household brands? Do you crave an entrepreneurial, fast paced and engaging growth assignment working with incredible people from across the globe? At Dreyer’s Grand Ice Cream, we are excited to start a new chapter of accelerated growth as part of Froneri – a global pure-play ice cream leader. With nearly 100 years of winning experience in the U.S, a robust portfolio of powerhouse brands that consumers know and love such as Häagen-Dazs, Drumstick, Dreyer’s/Edy’s, Skinny Cow, OREO®, Outshine and Frollies, and the backing and coaching of European-based ice cream experts, we know we have the winning recipe. Headquartered in Walnut Creek, the Bay Area’s hub for up-and-coming food trends, our DGIC team across our offices and factories is raising the bar on all things ice cream. Our growth has been tremendous in the past few years – moving from being #2 manufacturer in market to being #1 in 2024. The brands have strong investments in marketing support, quality improvements and exciting line extensions and innovation. DGIC has also been recognized by retail partners as the top manufacturer partner, winning the #1 position in the prestigious Advantage Award in 2024. At DGIC, we don’t just hire for roles, we grow future business leaders. Here, everyone is encouraged to think like a general manager. That means owning your piece of the business, making bold decisions, and seeing the big picture. What makes us unique? You won’t just stay in your lane, you’ll get hands-on exposure to everything from Sales, Marketing and operations to Finance and Supply Chain. It’s like getting an MBA on the job (but with way more ice cream). If you’re curious, driven, and ready to learn a lot about a lot, this is the place to stretch your skills and fast-track your career. Unleash your potential at Dreyer’s Grand Ice Cream and discover what a sweet career we have in store for you! What to expect from Dreyer’s At the heart of our culture are four core values that guide our actions and define how we work together. We Take Ownership by staying committed from start to finish, making thoughtful decisions, and focusing our efforts on initiatives that drive growth, efficiency, and sustainability. We Do What Is Right by prioritizing transparency, setting clear roles and responsibilities, and speaking up when something doesn’t align with our values. We Seek to Improve through continuous innovation, embracing feedback, and learning from both our successes and setbacks. And We Are Better Together by making decisions that benefit the whole organization, fostering inclusion through diverse perspectives, and treating everyone with fairness and respect. These values are not just ideals—they are the behaviors we live by every day. Job Summary Here at Dreyer’s, we have world class household brands that deserve world class content strategies. We're looking for the person who can build and own that content strategy. As our Senior Digital Content Manager, you’ll lead our content strategy across all our digital space. Managing a team of digital gurus, you will help shape the future of Dreyer’s digital footprint. We’re looking for our conductor! Who you are You are someone who gets excited about weaving brand building, business growth, and social content together to create a world class content strategy for one of our premier brands. You get pumped about guiding both internal and external teams with a clear strategy that comes to life via creative briefs that can continue to build the business and the fandom that surrounds our household brands. You can inspire the creative agency, and rally the internal team around where you envision this strategy coming to life. You'll be the driving force behind bringing a cohesive strategy together and unleashing it across our social channels (Tik Tok, Instagram and YouTube). Social is the new search. You understand how people are finding content works across more verticals (Web/SEO, Paid Search, etc) and how to build a broader strategy that weaves our channels together. You know what it takes to build a brand digitally, including owning and managing a website, owning and managing SEO and owning and managing our entire digital content strategy.

Requirements

• Experience leading and managing a team of both junior and senior employees, helping mentor them and providing best in practice strategy.
• Expertise in SEO tools and best practices, including keyword research, on‑page optimization, and analytics platforms (e.g., Google Search Console, SEMrush, Moz).
• Proficiency with content management systems (CMS) such as WordPress, Contentful, or similar platforms to build, publish, and maintain digital content.
• Strong analytics capabilities, with hands‑on experience using tools like Google Analytics, social media insights, and KPI dashboards to track performance and inform optimization.
• Experience managing multi‑format digital content workflows, including editorial calendars, asset management systems, and collaboration tools used by writers, designers, and videographers.

Responsibilities

• Develop and oversee the execution of a comprehensive digital content strategy aligned with business objectives.
• Conduct in-depth audience research and market analysis to identify content opportunities and trends.
• Define content pillars, themes, and a consistent brand voice across all digital platforms.
• Manage the editorial calendar, ensuring timely delivery of high-quality content in various formats (blog posts, articles, videos, infographics, social media updates, website copy).
• Collaborate with cross-functional teams, including marketing, designers/freelancers, and sales, to ensure content integration and impact.
• Oversee content creation process, either through direct contribution or by managing freelance writers, designers, and videographers.
• Implement SEO best practices to optimize content for search engines and drive organic traffic.
• Develop and manage social media content strategies to foster community and engagement.
• Analyze content performance metrics (e.g., traffic, engagement, conversion rates) and provide actionable insights for optimization.
• Stay abreast of emerging digital marketing trends, tools, and best practices to continuously innovate our content efforts.
• Manage and mentor content creators /team members.
• Contribute to the development of digital marketing campaigns and initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees