About The Position

RevenueCat sits at the center of the app ecosystem. When Apple changes a policy, when a new monetization trend emerges, or when our data reveals something important about the market, our audience should be able to look to RevenueCat for a clear, useful point of view. We're hiring a Content Marketing Manager, Insights & Research, to make that happen. You'll work closely with our data team to turn proprietary benchmark and product data into original research — most notably the State of Subscription Apps report — and react quickly when industry news breaks with analysis that goes beyond the headline. You'll partner with the broader content team to make sure those insights reach our audience through the blog, newsletter, podcast, and campaigns. This role is for someone with a journalistic mindset and strong analytical instincts. You follow the app ecosystem closely, you have opinions about which developments actually matter, and you get excited by the idea of finding a story in a dataset. If you already watch WWDC keynotes with a critical eye and have strong takes on App Store policies, let's talk.

Requirements

  • 5+ years of experience in a role that requires writing and analysis, such as content marketing, journalism, or market research.
  • You already follow the mobile app ecosystem closely — app store policies, monetization trends, developer economics.
  • A journalistic mindset. You’re curious, you move with speed, you can synthesize complex information quickly, and you have a strong point of view.
  • Data literacy. You’re comfortable working with data, partnering with data analysts, and finding the narrative in the numbers. You don’t need to be a data scientist, but you need to be able to speak the language.
  • Exceptional writing and editing skills. You can write a sharp, timely analysis as well as a nuanced, data-heavy report. Your portfolio demonstrates both.
  • Are comfortable working with AI tools to accelerate research and drafting, while knowing where human judgment can't be replaced.

Nice To Haves

  • Have a background in data journalism, or have worked as an analyst or writer covering the tech/mobile industry.
  • Have experience producing or contributing to a flagship research report, annual benchmark, or data-driven editorial series — not just one-off blog posts.
  • Have experience writing for a technical audience (developers, product managers, founders) without dumbing things down or losing clarity.

Responsibilities

  • Industry Analysis & Reactive Content: Track important industry developments and help RevenueCat respond with speed, clarity, and a useful point of view. Monitor the app ecosystem for relevant news, policy changes, and emerging trends. Write timely analysis that clarifies what’s happening, why it matters, and what app teams should do next.
  • Data-Driven Insights & Original Research: Lead the editorial and analytical direction of our flagship annual report, the State of Subscription Apps (SOSA). Work with our data team to produce a steady stream of data-driven content throughout the year, turning RevenueCat’s unique dataset into original insights only we can publish.
  • Editorial Intelligence & Collaboration: Act as a source of editorial insight across the content team. Develop data-backed story ideas, help App Growth Experts contribute their expertise to timely topics, and support the podcast team with relevant angles and context.
  • Shared Responsibilities: Contribute to cross-functional campaign and launch comms as part of a collaborative content team. In your first few months, you’ll also help support editorial continuity (for example, working with our external subject matter experts on their blogs).
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