Senior Content Creator - AI & Motion

Staples Canada • Framingham, MA

7h • Hybrid

About The Position

The Senior Content Creator - AI & Motion is a senior-level motion graphics designer, lo-fi videographer, and editor with deep knowledge of social media and emerging creative technologies. The role develops engaging, innovative content that connects with audiences and aligns with the Staples brand. It supports creative work across integrated campaigns, digital experiences, email, social, paid media, retail, print, sales enablement, internal communications, and emerging channels.

The creator partners with marketing and creative teams to research, concept, produce, edit, and execute assets across social platforms and other paid media. The work includes capturing lo-fi content in stores, office environments, and self-created setups, and using AI to enhance captured content and create original content. The role leads projects from concept through delivery, including ideation, storyboarding, production, editing, motion design, and deployment. It also serves as a resource for AI-enabled creative workflows and helps evolve creative practices and technology use. This position requires hands-on experience with AI-powered design and editing; it is not an entry point for someone just beginning to explore AI. The role is onsite in Framingham, Massachusetts four days per week and reports to the Manager, Art Direction (Growth + Performance Marketing Creative).

Requirements

• At least 4 years of experience in content creation, digital design, motion graphics, video production, social media, or related creative disciplines.
• Professional portfolio demonstrating motion design, visual storytelling, content creation, video editing, and AI-enabled creative work.
• Expert-level proficiency with Adobe Creative Suite, including After Effects, Photoshop, and Illustrator.
• Experience creating and editing short-form video using mobile devices, cameras, and lightweight production equipment.
• Hands-on experience using generative AI tools for ideation, image generation, video generation, editing, content optimization, and asset versioning.
• Experience developing content for digital, social, and paid media channels.
• Ability to work onsite in Framingham, Massachusetts four days per week.
• Strong conceptual thinking and ability to translate business goals into innovative visual experiences.
• Expertise in visual storytelling across motion graphics, social media content, video production, and emerging digital formats.
• Deep understanding of platform-specific best practices and audience engagement strategies across social and digital channels.
• Excellent collaboration, communication, and presentation skills, including the ability to articulate creative rationale to stakeholders and leadership.
• Advanced knowledge of generative AI tools and workflows, with sound judgment about when AI enhancements strengthen creative outcomes.
• Passion for emerging technologies, content trends, and continuous learning.
• Ability to balance strategically crafted creative work with fast-paced, high-volume content production.
• Strong organizational and project management skills, including managing multiple priorities in a deadline-driven environment.
• Commitment to quality, creativity, and attention to detail.

Nice To Haves

• Experience with content creation and editing platforms such as CapCut, Final Cut Pro, Figma, Sketch, HTML/HTML5, or similar tools.
• Knowledge of generative image and video platforms such as Veo, Nano Banana, Weavy, or other emerging AI technologies.
• Experience developing creative content within retail, B2B, or omnichannel marketing environments.
• Demonstrated success balancing highly produced content with fast-turn social-first creative.
• Experience leading or mentoring creative team members, freelance resources, or agency partners.
• Strong understanding of retail customer journeys, brand storytelling, and integrated marketing campaigns.
• Passion for innovation and experimenting with new creative technologies to improve efficiency and creative impact.

Responsibilities

• Develop and execute high-impact visual content across digital, social, retail, and paid media platforms.
• Collaborate with marketing, copywriters, designers, and creative partners to turn business objectives into compelling visual stories.
• Lead projects from concept through final delivery, including ideation, storyboarding, production, editing, motion design, and asset deployment.
• Create storyboards, creative treatments, prototypes, and mockups to communicate and sell creative concepts.
• Develop motion-first content that brings static concepts and brand systems to life through digital storytelling.
• Capture and produce lo-fi video content in stores, office environments, and self-created production settings.
• Use generative AI tools for concept visualization, image and video creation, editing, optimization, and content versioning.
• Research and implement emerging content, social media, AI, and technology trends to elevate creative output.
• Serve as a subject matter resource for AI-enabled creative workflows and share best practices and new technologies with the team.
• Lead lightweight video productions, including planning, filming, talent coordination, and post-production editing.
• Provide creative direction and mentorship to content creators, freelance resources, agency partners, and cross-functional collaborators.
• Ensure creative assets reflect brand standards, maintain high quality, and communicate key messaging effectively.
• Present creative concepts and final deliverables to stakeholders and business partners.

Benefits

• Bonus plan and generous paid time off, including one Floating Holiday each year.
• Flexible work arrangements, including flexible work hours.
• 401(k) plan with company match.
• Medical, dental, vision, life, and disability insurance, with additional optional benefits.
• Associate store discount and other perks, including discounts on mobile plans and movie tickets.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed