Senior Consumer Insights Research Manager

Replit•Foster City, CA

2d•$160,000 - $220,000•Onsite

About The Position

Consumer understanding is one of the most important and underdeveloped capabilities in Replit's growth motion. As Replit scales, the teams building product, running campaigns, and shaping the brand need a clear, sharp picture of who our users are, what they want, and why they choose Replit. We're looking for the person who will build that capability from the ground up. You'll lead consumer insights and research across the Consumer and Brand Marketing organization, reporting directly to the Head of Consumer and Brand Marketing. You'll design and run research that actually changes decisions — primary qualitative and quantitative studies, brand tracking, competitive perception analysis, and fast-turnaround pulse research. You'll be the person in the room who says "here's what the user actually thinks" and can back it up. This is the right role if you've built a consumer research practice from scratch, you're as comfortable running a focus group as you are building a quant survey, and you're energized by translating ambiguous questions into sharp insights that drive strategy.

Requirements

8+ years of consumer insights or market research experience within consumer tech, B2C, or AI-adjacent companies
Demonstrated ability to design and execute both qualitative and quantitative research end to end, from recruitment and methodology design through analysis and presentation
Experience standing up or significantly scaling a research function, not just executing inside an established one
Strong analytical skills: comfort with survey platforms, statistical significance, and basic data analysis; you can run a crosstab and know when to call a difference real vs. noise
AI-native: actively using AI tools to scale research output, accelerate synthesis, or surface patterns
Impeccable communication and storytelling: you can turn a dense research deck into a one-pager that changes how the team thinks about a decision
Comfort working in fast-paced, ambiguous environments; you can scope a study, run it, and deliver findings in days not weeks
Experience with brand health tracking, competitive perception research, and campaign/creative effectiveness measurement studies

Nice To Haves

Experience with creator, developer, or AI-native audiences
Background at a product-led growth company where insights directly fed activation and retention strategy
Familiarity with AI-assisted qual analysis tools
Active Replit user, you've built and shipped something with the product

Responsibilities

Own the consumer insights agenda: Define the insights and research roadmap across Consumer and Brand Marketing,
Design and run primary research: Lead end-to-end qualitative and quantitative studies, including brand tracking, focus groups, in-depth interviews, surveys, creative concept tests
Build the brand tracking program: Stand up Replit's brand health tracking program, measuring awareness, consideration, perception, and NPS
Fast-turnaround pulse research: Run quick-turn surveys and intercepts to answer pressing campaign, product, and messaging questions on tight timelines
Synthesize and communicate insights: Translate complex data into clear, compelling, and actionable findings for audiences ranging from ICs to the exec team
Competitive and market intelligence: Track perception of competing platforms and AI tools; identify shifts in user sentiment and emerging competitor narratives before they become problems
Build the research muscle: Establish methodologies, templates, and tooling that let the broader team run faster and smarter research over time