Senior Consumer Insights Manager

Expedia • Seattle, WA

11d • $155,000 - $217,000

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Senior Consumer Insights Manager – Brand Lead We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise. Expedia Group’s Traveler Research and Insights Team is seeking a Senior Consumer Insights Manager to help build traveler-centric brands through strategic research and actionable insights. As a Senior Consumer Insights Manager, you will be the strategic insights lead for one of our flagship brands within our house of brands. You’ll partner closely with marketing, creative, and cross-functional teams to ensure brand strategies, communications, and experiences are rooted in traveler truths. This role is pivotal in shaping how our brands connect with travelers and drive business impact.

Requirements

• 8+ years of experience in consumer research and insights, ideally across both agency and client-side roles
• Proven expertise in brand and campaign measurement, creative testing, and strategic research
• Skilled in qualitative and quantitative methodologies, including social listening and sentiment analysis
• Strong communicator with the ability to craft clear, engaging stories from complex data
• Experienced in influencing cross-functional teams and senior leadership
• Comfortable navigating a fast-paced, global organization with evolving priorities
• Excellent project manager with the ability to juggle multiple workstreams and maintain attention to detail
• Passionate about travelers and committed to building brands that resonate deeply with their needs

Responsibilities

• Represent traveler needs across brand forums and strategic initiatives
• Develop and execute a research roadmap aligned with brand and business priorities
• Manage brand health, track creative testing, and campaign effectiveness
• Bridge brand marketing and central research teams to translate needs into actionable learning plans
• Apply insights to brand strategy, creative development, and marketing activation
• Integrate measurement outputs to explain the why behind performance metrics
• Deliver compelling data-driven narratives that influence business decisions
• Partner across marketing, UX, loyalty, analytics, and product teams, and build trust with senior leaders
• Oversee external research partners and champion innovative methodologies
• Mentor junior researchers and foster a culture of curiosity and excellence

Benefits

• We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.
• Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program.
• To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent ( IATAN ) membership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed