Consumer Insights Manager

Expedia Group•Seattle, WA

1d•$110,500 - $155,000

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Consumer Insights Manager We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise. The Traveler Research and Insights Team is seeking a Consumer Insights Manager to contribute to building traveler-centric brands. Are you passionate about understanding travelers and using research and insight to help build great brands? As a Consumer Insights Manager, you will partner closely with our marketing teams, to understand how travelers feel about our brands and communications. You’ll use research and insights to inform creative development, assess brand health, and evaluate marketing effectiveness. You will act as a strategic partner to Integrated Marketing & Creative stakeholders, who will apply learnings to marketing, communications, creative, and business strategies.

Requirements

Minimum 6 years of experience in consumer research and insights, with a strong track record in brand and campaign measurement
Experience on both agency and client sides is ideal, though high-performing candidates from either background are welcome
Experience measuring campaign effectiveness and creative
Proficient in a range of research methodologies, including traditional qualitative and quantitative approaches, as well as social listening and sentiment analysis tools
Ability to translate complex data and research learnings into clear, engaging, and actionable narratives for diverse audiences, including key stakeholders and senior leadership
Comfortable getting hands-on with data and research to craft clear, engaging narratives
Adept at navigating complex, global organizations and building relationships with stakeholders across functions and geographies
Ability to collaborate with cross-functional teams (marketing, creative, analytics, product) to integrate insights into business strategies and actions
Excellent project management skills, with the ability to juggle multiple work-streams and maintain attention to detail

Nice To Haves

Experience measuring sponsorship effectiveness is a plus

Responsibilities

Lead end-to-end research programs—from execution to delivering actionable insights
Own major measurement work-streams such as Brand Health Tracking and Creative Development & Testing across our three flagship brands
Collaborate with cross-functional stakeholders to define clear measurement objectives and develop tailored research plans
Advocate for brand measurement best practices across the marketing organization and broader Expedia Group
Manage external research partners and foster long-term, productive relationships
Ensure our measurement approaches evolve with the latest industry standards, technologies, and marketing trends

Benefits

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program.
To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

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