Manager Consumer Insights Manager Consumer Insights

Nestle Operational Services Worldwide SA

1d

About The Position

Foods you love. Brands you trust. And a career that empowers you to grow. At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive. This position is not eligible for Visa Sponsorship.

Nestlé’s Coffee & Beverage Division is on a mission to craft cups that uplift our consumers and better our communities. elevate how our consumers experience our products. With brands like Starbucks, Coffee-Mate, Nescafé, Nesquik, Natural Bliss, Seattle’s Best Coffee and Blue Bottle, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals. Our offices provide an inspiring and high-energy work environment that fuels our fast-paced growth, and our field-based positions across the country ensure that we are fully immersed and positioned to pioneer the coffee and beverage market. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm in order to delight our consumers and shoppers every single day. Together, we will elevate everyday moments with each sip.

POSITION SUMMARY:We are seeking a dynamic Consumer Insights Leader who thrives on challenge, innovation, and consumer obsession. As a key player in Nestlé’s beloved CPG category, you will challenge the status quo and make a significant impact. Your expertise in data, insights, and foresight will fuel growth and elevate our consumer-centric approach.

Requirements

• Bachelor’s Degree in Marketing, Economics, Psychology, Sociology or related field required; MBA preferred
• Minimum of 5+ years of marketing research/consumer insight experience with proven business impact.
• Strong drive for results with a passion for the consumer and Brand building.
• Business-owner vs. researcher mindset with advanced proficiency in syndicated and custom data knowledge (Nielsen, Circana)
• Be comfortable with ambiguity and needing to figure things out
• Experience in selecting appropriate, diverse research methodologies, designing research studies, and trying new methods when appropriate particularly as related to innovation
• Experience leading projects with ownership of budgets, suppliers, research, and schedule
• Strong sense of curiosity and desire to seek opportunities to self-educate on new methodologies and techniques, and general research and business news.
• Ability to influence across multiple levels in an organization

Responsibilities

• Leadership & Consulting:• Brand Co-Pilot: Provide consumer perspective and solutions to brand management. Continuously represent the voice of the consumer with deep empathy and understanding, influencing decisions in their favor. Translate syndicated and custom data into meaningful and compelling insights, communicated with compelling storytelling.• Strategic Perspective: Collaborate with business partners to understand drivers, challenges, and growth opportunities of business performance. Move beyond data to create actionable perspectives using a “what, so-what, now-what” narrative.• Holistic Consumer View: Partner with insights functions across Consumer, Analytics, and Shopper, fostering a unified team perspective.• Empathy Building: Communicate existing climate, identify behavior shifts, and bring to life trends and platforms to drive opportunities.
• Brand Insights Development:• High Value Portfolio Strategy: Focus on driving high value/high impact work and leverage insights to enhance the full brand portfolio.• Connecting the Dots: Synthesize research (primary, secondary, market data) to build a comprehensive consumer story.• Business-Appropriate Communication: Tailor research findings to support upcoming decisions and deliver in business-audience appropriate way that drives winning strategies.
• Budget & Vendor Management:• Strategic Planning: Develop annual plans and budgets aligned with commercial partners to deliver impactful insights.• Supplier Relationships: Provide suppliers access to relevant information, fostering valuable partnerships.
• Financial/Strategic Impact:• Deliver Business Goals: Contribute to corporate objectives related to Market Share, Sales Volume Growth, Brand Health, Return on Investment, and Product Performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level