Senior Manager, Consumer Insights
About The Position
ABOUT DSC: In 2011, Dollar Shave Club didn’t just shake up the shaving aisle—we reinvented it. A viral video put us on the map, and our direct-to-consumer model challenged an entire industry by making great razors accessible, affordable, and actually fun to buy. Since then, we’ve grown far beyond blades. From grooming to personal care, we’ve built a lineup of quality essentials designed to make life easier (and smoother), whether you find us online or in stores near you. Today, DSC is expanding into new categories and new markets, but our DNA hasn’t changed. We’re still here to cut the BS, deliver real value, and bring a little humor to the everyday routine. So what are you waiting for? Join the Club. ROLE SUMMARY: The Senior Manager, Consumer Insights plays a critical role in driving a consumer-centric culture at DSC, owning and evolving the brand’s core target, and activating brand’s North Star to guide campaigns, collaborations and innovation. The role is responsible for bringing disparate data across different sales channels to drive one cohesive consumer experience.
Requirements
- Bachelor’s Degree in data, data science, or equivalent; MBA or other advanced degrees preferred
- 7+ years leveraging Walmart, Target and other retailer vendor data portals
- 7+ years working with syndicated data: IRI, Nielsen, Numerator, Kantar and other sources
- Experience in shopper insights or an equivalent field
- Strong proficiency in go-to-market strategies and translating insights into actionable next steps against business objectives
- Experience in connecting dots among various data sources for a cohesive story; data visualization
- Experience in a variety of methodologies, including qualitative (e.g. ethnography, consumer journeys, online consumer panels, job to be done, focus groups, in-depth-interviews) and quantitative (review analytics, idea testing, concept screening, path to purchase, etc.) research
- Experience managing relationships with third-party research agencies
- Outstanding written, visual, and verbal communication skills
- Strong influencing skills with leaders, cross-functional teams and suppliers
- Strong project ownership and management skills; an agile problem solver
- A strong growth mindset
Responsibilities
- Develop, evolve and own DSC’s consumer target. Identify such a target via segmentation or demographic analysis.
- Drive the activation of consumer target via campaign, influencer partnership, and long-range planning
- Own and lead consumer testing with core razors and shave aids. Continue to drive product quality improvement with in-home usage testings
- Measure brand’s upper-funnel performance: awareness, consideration and conversion funnel. Connect Numerator panel data, brand tracking data (e.g. Morning Consult or custom) to paint a full picture of brand health
- Lead custom research, such as ad copy testing, TURF analysis, semiotics, concept testing, CSAT, conjoint analysis, path to purchase, shelf optimization, and other types of studies
- Collaborate with DTC and Product Development teams to expand product reach and drive incrementally
- Lead consumer research for short-term and long-term innovation, from line extensions to expanding into new consumer targets and categories
- Own and manage relationships with research agencies, including but not limited to: Mintel, Accupoll, Toluna, Therefore, etc.
- Influence the Exec Team with key insights deliverables and drive an organizational culture of consumer centricity
- Manage insights team budget
Benefits
- Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
- Free life insurance, short term disability and long term disability
- 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
- Unlimited vacation and generous sick time
- Half day Fridays year-round (subject to business needs)
- 12 weeks of fully paid parental leave
- 4 weeks of fully paid disability leave
- Free Dollar Shave Club Products
- Monthly cell phone and work-from-home stipends
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Number of Employees
101-250 employees
