Consumer Insights Manager
About The Position
Are you passionate about turning data into action? We’re seeking a Manager, Consumer Insights to provide research leadership, strategic analysis, and high-impact insights that guide marketing initiatives, product decisions, and brand strategy across our institutions. In this role, you will: Serve as the primary Consumer Insights contact for one of our 5 universities, managing research plans and vendor partnerships. Lead complex projects, including consumer and market segmentation, ad testing, brand health tracking, NPS studies, and consumer journey work. Synthesize primary and secondary research to provide actionable recommendations that influence strategic business decisions. Present findings to stakeholders at all levels—from junior team members to executives. Oversee multiple projects from start to finish, ensuring research efforts meet objectives and remain within budget. Contribute to cross-functional task forces, bringing the consumer perspective to marketing initiatives and product strategies.
Requirements
- Bachelor’s Degree in Business, Marketing, Sociology, Psychology, or related field.
- Eight (8) plus years of experience in consumer marketing research, with direct experience in research study design and analysis.
- Client-side research experience.
- Proficiency in a wide range of research methodologies, including qualitative interviews and quantitative studies.
- Strong knowledge of quantitative research methods and statistical analyses including survey design, sampling, crosstab analysis, regression, discrete choice, factor analysis, and multivariate weighting.
- Full ownership of research projects, strong project management skills, and the ability to manage multiple priorities in a fast-paced environment.
- Exceptional communication and presentation skills, with the ability to influence, advocate, and lead discussions on complex or controversial findings.
- A strategic thinker with strong business acumen, analytic and problem-solving skills, and creativity to translate insights into action.
Nice To Haves
- Supplier-side research experience.
- An advanced degree, such as an MBA.
- Experience within the higher education sector.
- Expertise or proficiency in Qualtrics.
- Experience bringing new AI tools to a corporate research setting.
Responsibilities
- Serve as the primary Consumer Insights contact for one of our 5 universities, managing research plans and vendor partnerships.
- Lead complex projects, including consumer and market segmentation, ad testing, brand health tracking, NPS studies, and consumer journey work.
- Synthesize primary and secondary research to provide actionable recommendations that influence strategic business decisions.
- Present findings to stakeholders at all levels—from junior team members to executives.
- Oversee multiple projects from start to finish, ensuring research efforts meet objectives and remain within budget.
- Contribute to cross-functional task forces, bringing the consumer perspective to marketing initiatives and product strategies.
Benefits
- Health, dental, vision, life and disability insurance
- 401k Retirement Program + 6% employer match
- Participation in Adtalem’s Flexible Time Off (FTO) Policy
- 12 Paid Holidays
- You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
