Senior Consumer Insights Analyst (Hybrid)

AAA Brand • Lake Mary, FL

12d • $78,040 - $98,330 • Hybrid

About The Position

The Senior Consumer Insights Analyst is key in helping the company understand its members, consumers, and competitors through high-impact research. This position leads and manages market research projects from design to analysis, partnering with internal teams and external vendors to uncover actionable insights. The role supports strategic decision-making across the organization, including at the executive level, by delivering clear, data-driven recommendations. Ideal candidates are curious, analytical, and comfortable translating complex data into compelling stories that drive business improvement and enhance the member experience.

Requirements

• Proven ability to communicate insights in writing and presentations to audiences at all levels.
• Highly organized and self-motivated, with strong time management skills and the ability to thrive in a fast-paced, deadline-driven environment.
• Demonstrated analytical and statistical expertise, with experience applying advanced research techniques to primary and secondary data.
• Skilled in research design, data interpretation, and storytelling, with familiarity in methodologies that drive actionable business decisions.
• Technically proficient in statistical analysis tools, database management systems, and visualization software (e.g., Excel, SPSS, Qualtrics, Medallia).
• Bachelor's degree in business, marketing, market research, or a related field, with at least 5 years of hands-on experience conducting and managing market research projects.

Responsibilities

• Leads the development of research specifications and plans in collaboration with business clients, Consumer Insights staff, and third-party vendors to generate actionable insights on member, consumer, and competitor behavior.
• Designs and executes primary and secondary market research projects, including methodology, data collection instruments, and analysis, ensuring alignment with business needs and budget constraints.
• Analyzes and interprets research data using statistical techniques, graphs, and charts; organizes and synthesizes findings into clear, impactful insights.
• Delivers research findings to all levels of management up to the CEO using a story-driven approach to convey methodology, results, and strategic recommendations.
• Acts as a strategic internal consultant, advising on research design, data interpretation, and application of insights across business lines.
• Partners with management to plan, schedule, and adapt research projects based on evolving criteria and organizational priorities.
• Supports other staff by reviewing project designs, offering guidance, and sharing best practices in research, analysis, and reporting.
• Identifies and implements improvements to department research processes and standards.
• Manages necessary project administration, including preparing MOUs, RFPs, proposals, and procurement documents.

Benefits

• This position is also eligible for participation in AAA, Inc.'s Annual Incentive Plan.
• AAA Inc. supports a flexible work environment for our associates.
• We are committed to collaboration, innovation, and work-life balance, and offer a hybrid work model of three days in-office and two days at home (or whenever you work best) each week.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees