Lippincott - Senior Consultant, Strategy

Marsh McLennan•New York, NY

9d•Hybrid

About The Position

As a Brand Strategy team member, you will apply strategic, analytical, and creative thinking to solve challenging brand issues for clients on a daily basis. You will consult across industries, throughout the world, and on a range of brand topics (e.g., positioning, brand architecture, naming, customer experience and signature cues). As a Senior Consultant, you will be responsible for understanding client situations, gathering and synthesizing information (e.g., industry, company, competition), and making preliminary recommendations to your case team. You will contribute substantially to case delivery in terms of thinking and project management. You will develop strategic concepts, collect evidence, and create a well-designed process and solution, while working collaboratively with the broader case-team. This is an opportunity to join a talented and passionate group in developing and building some of the world’s leading brands. The team-oriented environment allows for exposure to Senior Partners across the business and the opportunity to be involved in key decision-making.

Requirements

At least 3 years in strategy consulting, corporate strategy, brand strategy, brand management, innovation, or strategic planning
Ability to think creatively while building on and relating work to past experience
Outstanding presentation, writing, and interpersonal skills, and the ability to communicate effectively at all levels of both internal and client organizations
Bachelor’s degree in relevant field required

Nice To Haves

MBA or equivalent welcomed, but not necessary
A passion for problem solving, creative expression, and improving the way companies relate to customers
A detailed, methodical, and rigorous approach to finding solutions and a flexibility in applying them
A willingness to push your thinking, attack issues from multiple angles and stretch yourself to provide outstanding brand ideas to clients
An appetite for learning and wrestling with challenging topics across a diverse range of clients/ industries
Hold yourself and your work to a very high standard, pushing ideas further to challenge yourself, your colleagues, and our clients’ ways of thinking
Constructively participate as part of a project team, bringing optimism and a collaborative spirit to build on and nurture ideas
Desire to proactively seek constructive feedback and input to develop your knowledge, skills, and thinking

Responsibilities

Gather, organize and summarize information on client business strategy, industry dynamics, best practices, communications audits, and customer insights to identify key implications
Conduct in-depth interviews with client management and key stakeholders
Support case team planning and analysis of quantitative and qualitative customer / prospect research, from discrete choice analysis to focus groups
Use findings and insights to create compelling content and stories
Quickly pick up skills and knowledge in new areas, leveraging client, firm, and external resources
Collaborate with other consultants and designers to explore alternatives and develop thinking (e.g., brainstorming sessions)
Contribute to the development and storyline of client presentations
Effectively communicate with, and present to internal case teams and external client teams
Consistently develop creative concepts using Lippincott frameworks and methodologies to solve problems
Use creative thinking and innovative problem-solving skills and relate work to client needs
Support new business efforts by participating in the development of content in proposals