Senior Consultant, Digital and Paid Media Analyst (SEO, GEO, Paid)

Burson•Toronto, ON

26d•Hybrid

About The Position

We’re looking for a digital specialist with experience in paid media, SEO, and GEO. Reporting to our Senior Director, Digital, the Digital Analyst will play a key role in supporting digital research, planning, and paid media solutions for our clients. This role will be responsible for helping to plan, implement, manage, and report on organic and paid media performance as well as SEO and GEO. Based in Toronto, you will work within our Digital team, working closely with our practice teams and consultants across Canada to execute digital paid media across social, programmatic, and search. The role is perfect for a digital marketing native, someone who has 4-6 years’ experience working hands-on within the social advertising platforms – including Meta, TikTok, LinkedIn, and Google. They will have a proven ability to manage the end-to-end planning and optimization process. They will be responsible for supporting a range of clients and sectors—such as, Consumer, Health, Tech, Public Affairs, and Energy—with a variety of objectives.

Requirements

4-6 years + of hands-on experience setting up, managing and optimizing digital media campaigns for brands – particularly on paid digital and social platforms
SEO and GEO experience
Agency-side experience is preferable, but in-house experience is also valuable
Experience managing digital public affairs campaigns an asset
In-depth experience across social platforms – Facebook/Instagram, TikTok, LinkedIn, SEM, and YouTube (and Google Ads more widely)
Web Analytics capabilities is a plus, especially knowledge of GA4 and unpacking acquisition trends
Any experience in other areas of digital media (programmatic, paid search, affiliates, SEO) is preferable, as is any experience in traditional media channels
High attention to detail
Experience delivering client service excellence
Capability to problem solve; Have a highly numerical and analytical approach

Responsibilities

Supporting our sector teams and clients throughout the end-to-end campaign management process, including: Research and development of paid media, SEO and GEO plans
Performance analysis and reporting for social, content, and digital paid media performance
Management and/or QA of paid media campaign creation and set-up process for social and digital paid campaigns
On-going monitoring, analysis, and optimization of campaign activity
Supporting budget reconciliation and finance management, as required
Maintain knowledge of industry best practices and new technologies