w) | Automotive

Berlin, NY

8d•Onsite

About The Position

We are looking for a Senior Concept Copywriter (m/f/d) who combines cultural relevance, strategic thinking, and creative excellence. You will develop ideas that anchor brands in the cultural context – across channels, precise, and with clear impact. Ideally, you have experience with automotive clients and know how to translate complex brand worlds into relevant, contemporary communication. You will work closely with strategy, art direction, and interdisciplinary teams, and you will be responsible for the conceptual and textual quality of our projects – from the initial idea to the final implementation. You will always keep the cultural context in mind and develop work that happens at the right moment and in the right place.

Requirements

Several years of experience as a Concept Copywriter in a creative or cultural marketing agency
Experience with automotive clients or comparably complex, globally managed brands
Cultural understanding and strategic thinking
Strong conceptual thinking and a keen sense for tonality, timing, and cultural codes
Confident presentation skills and direct client interaction
Curiosity, cultural sensitivity, and the ambition to develop work that is anchored in the zeitgeist
High level of German text proficiency (C2 / native speaker level) and excellent English skills

Responsibilities

Development of overarching culturally relevant, creative guiding ideas and cross-channel campaign concepts
Writing concise, brand-sharp copy for various touchpoints (Digital, Social, Campaigning, Experience)
Translation of brand and communication strategies into relevant creative solutions under the supervision of the responsible CD
Leading presentations, workshops, and creative processes
Creative consulting of clients at eye level
Active role in pitches and client development
Ensuring conceptual and content quality and creative standards within the team
Taking ownership and end-to-end responsibility for projects, quality, and output
Close collaboration with Art Direction, Strategy, and Account throughout the entire creative process
Mentoring and development of junior and mid-level creatives