Business Intelligence Analyst

NetApp, Inc.•Durham, NC

7d•$175,000 - $200,000

About The Position

NetApp is looking for a Senior Competitive Intelligence Manager to lead research and market insights programs. As a senior individual contributor, you will set the research agenda, direct a network of research partners, and ensure our studies are rigorous and tied to real business decisions. Your work will give us an evidence-based understanding of what customers are trying to accomplish, how they make decisions, and how they view the market. This is a strategic, high-visibility role for someone who shapes the questions, oversees the work, and communicates what it means. You will brief senior leaders, lead through influence, and operate with autonomy in a fast-changing environment.

Requirements

Deep technical understanding of the technologies, architectures, and go-to-market strategies within the B2B Data, AI, and Cloud Infrastructure industries.
10+ years of hands-on experience in competitive intelligence, technical product marketing, or sales engineering, with a proven track record of personally creating high-impact competitive content.
Direct experience using and managing competitive intelligence platforms (e.g., Klue, Crayon) and conversational intelligence tools (e.g., Gong) to gather field insights.
Proven ability to independently dig through competitor documentation, financial filings, and analyst reports to extract actionable, validated insights.
High comfort level working directly alongside Field sales teams in active sales cycles, translating technical specs into "how-to-win" sales talk-tracks.
A self-starter who thrives on detailed execution, with the ability to own projects end-to-end without administrative oversight or direct reports.
Outstanding oral and written communication skills, with the ability to present complex technical findings clearly to both technical and non-technical stakeholders.
Bachelor’s degree in Computer Science, Engineering, Business, or a related field.
Equivalent combination of additional experience as stated above can be considered in place of academic degree listed.

Nice To Haves

MBA and/or a strong technical background in data management or AI/ML workloads is highly preferred.

Responsibilities

Lead the primary research program for Product Marketing and Product, setting priorities and quality standards.
Direct research agencies and panel providers to execute studies end to end, managing scope, methodology, and budget. Oversee workstreams and review design and findings for rigor and quality.
Lead research on customer needs, jobs to be done, buyer journeys, and decision-making, and bring findings together into a clear, customer-centered view of the market.
Lead market sizing and segmentation research to inform how we understand the markets we serve and new developing markets.
Direct structured research, including win/loss, to understand how customers evaluate and choose, and turn the findings into insight for go-to-market and product teams.
Present findings to senior and executive management in Product Marketing and Product Management with clear, decision-ready insight.
Develop research perspectives on customer and market trends that inform strategy and messaging.
Guide cross-functional initiatives, apply modern tools and AI to improve how research is done, and mentor colleagues.