Senior Communication Specialist

Blue Cross Blue Shield of Michigan•Detroit, MI

1d•Onsite

About The Position

This position will require occasional travel to Lansing, MI. The Senior Communications Specialist is responsible for supporting the development, promotion, and growth of communication initiatives internally for designated business markets and across business units. This critical role achieves success by working collaboratively to support strategic internal initiatives with related communication delivery (e.g. talking points, articles, presentations, etc.). This position is responsible for developing key messages and strategic communications to be delivered to groups and members as well as internal stakeholders. Writes and/or edits content for multiple communication channels, including but not limited to reports, emails, presentations, printed materials, etc. Synthesizes content from key stakeholders, developing key messages, writing and copyediting, and managing the production and distribution process for internal communications channels, which supports the effectiveness and consistency of communications supporting the mission and organizational goals. Develops internal communication projects, programs and campaigns; implements plans and evaluates results. Lead development and execution of division communication initiatives. Coordinate executive leadership communications. Recommend and update policies and procedures to improve performance. Enhance workflow and cross-departmental engagements. Serve as consultative subject matter expert for internal stakeholders and communications representative on various project teams. Maintain detailed records on communications campaigns. Act as a member – and at times, key resource – for internal change management efforts. Work with other communications teams to gather meaningful communications metrics. Draft business requirements for upcoming communications work. Ensure brand consistency, including development and continued ownership of brand standards and guidelines. Ensure the reliability and validity of information disseminated. Other special projects as assigned.

Requirements

Bachelor’s degree in journalism, English, Public Relations, Marketing, Communications, or a related field.
Minimum five years of communications or marketing experience.
Proficiency with MS Office Suite (PowerPoint, Word, Outlook and Excel).
Ability to maintain confidentiality.
Ability to perform assignments at locations outside the office.
Keen attention to detail; experience editing with a thorough knowledge of AP Style.
Resourceful problem solver with ability to formulate and execute plans efficiently and effectively.
Flexibility as the demands of the business move quickly.

Nice To Haves

Experience with design and Adobe Creative Suite preferred.
Knowledge of health insurance industry and/or managed health care field preferred.
Demonstrated excellence in written, verbal and analytical skills through presentation of persuasive, accurate content.
Strong project- and people-management skills.
Must be able to relate easily to diverse individuals and groups, especially at the C-suite level.
Ability to prioritize and manage multiple projects, assignments and deadlines.
Excellent listener with ability to act independently and exercise good judgment/decision-making.
Possess excellent organizational skills.
Excellent written and verbal communication skills with demonstrable experience in all forms of corporate, executive and internal communications.

Responsibilities

Support the development, promotion, and growth of communication initiatives internally for designated business markets and across business units.
Support strategic internal initiatives with related communication delivery (e.g. talking points, articles, presentations, etc.).
Develop key messages and strategic communications to be communicated to groups and members as well as internal stakeholders.
Write and/or edit content for multiple communication channels, including but not limited to reports, emails, presentations, printed materials, etc.
Synthesize content from key stakeholders, developing key messages, writing and copyediting, and managing the production and distribution process for internal communications channels.
Develop internal communication projects, programs and campaigns; implement plans and evaluate results.
Lead development and execution of division communication initiatives.
Coordinate executive leadership communications.
Recommend and update policies and procedures to improve performance.
Enhance workflow and cross-departmental engagements.
Serve as consultative subject matter expert for internal stakeholders and communications representative on various project teams.
Maintain detailed records on communications campaigns.
Act as a member – and at times, key resource – for internal change management efforts.
Work with other communications teams to gather meaningful communications metrics.
Draft business requirements for upcoming communications work.
Ensure brand consistency, including development and continued ownership of brand standards and guidelines.
Ensure the reliability and validity of information disseminated.
Other special projects as assigned.