Senior Communications Specialist

Hartford HealthCare•Wethersfield, CT

52d

About The Position

Every day, more than 40,000 Hartford HealthCare employees come to work with one thing in common: Pride in what we do, knowing every moment matters here. We invite you to become part of Connecticut's most comprehensive healthcare network. The Senior Communications Specialist is responsible for creating communications, plans and monitors initiatives which contribute to the financial soundness and growth of Hartford HealthCare. The Senior Communications Specialist supports functions of internal and external communications, branding and service line marketing. Responsibilities include but, are not limited to the following:

Requirements

Bachelor's degree Education or related field is required.
Four to ten years of previous communications or journalism experience required, including publication of visual and written work in one or more of the following: marketing materials, advertising/design agency products for clients, magazines, journals, newspapers or websites.
Experience working in a large matrix organization with a complex integrated service delivery system in a competitive market.

Nice To Haves

Health care experience strongly preferred, though other service-oriented industry experience may be considered.
Preferably five to ten years of experience.

Responsibilities

Determine and support key initiatives for strategic marketing and communications.
Participates with the Director in the development of strategic marketing plans.
Independently develops internal and external communications to support HHC goals, working with appropriate departments and obtaining approvals as necessary.
Independently updates and manages content for organization's Intranet and Internet sites, ensuring information is current and correct. Integrates digital platforms (such as social media, web, e-marketing, visual story-telling) into communications and marketing strategies.
Works with system social media team to maintain and create content for social media platforms. Uses appropriate metrics to track readership and reach of these initiatives.
Writes and edits news releases, presentations, talking points, speeches, articles, publications and collateral material, obtaining reviews and approvals as necessary.
Manages special projects, including event planning and staffing of events, annual reports, and is capable of assuming a leadership role for major events.
Responds to requests for information from media and the public, and works with the Director and system communications staff as needed to provide appropriate level of response.
Manages earned media opportunities to support physicians, initiatives and new programs.
Ensures that all materials adhere to HHC branding standards.